Content KPIs for Management
Posted: Tue Jan 28, 2025 10:30 am
We have collected key performance indicators for the main content marketing tools. A manager or business owner should take them into account first and foremost:
Tool KPI
Publications in the media Transitions, leads
SMM Reach, followers, engagement, leads
YouTube Views, subscribers, clicks, leads
Event Marketing Registrations, participants, leads
Email Marketing Open rate, database size, leads
Special projects Registrations, leads
Blog Traffic, leads
? Article
Content Marketing Completo, or poland consumer email list How We Bring B2B Clients to a Deal
Content Performance Indicators for Professionals
Now let's talk about each tool in more detail: what to measure with, what static and dynamic indicators to analyze. Static indicators reflect the effectiveness of a single piece of content (video, post, article), dynamic indicators reflect the effectiveness of a certain type of content over a period of time (week, month, year).
1. Publications in the media
Static
indicators Dynamic indicators What to measure with
Views, shares, likes, comments, clicks, time on site, leads Top Media by Leads
Most Popular Topics Google Analytics
Yandex.Metrica
Open statistics on the site
Analytics received from a partner
143_1.jpg
Not all media outlets publish viewing statistics ;(
2. SMM
Static
indicators Dynamic indicators What to measure with
Number and topics of posts, likes, reposts, comments, clicks/clicks to site, organic reach of post, community reach, response time, new subscribers, unsubscribes, complaints, leads from posts/messages/comments Reach
Subscribers
Unsubscribes
Reach and unsubscribes depending on the type and content of posts
The most hyped content
The most lead-generating content
Topics popular with the audience
Reach in topics Google Analytics
Yandex.Metrica
Community Statistics
143_2.jpg
Track organic reach, because paid is the targeter's KPI
? Article
Industrial SMM: How to Reach 11 Million People for a Plant.
Tool KPI
Publications in the media Transitions, leads
SMM Reach, followers, engagement, leads
YouTube Views, subscribers, clicks, leads
Event Marketing Registrations, participants, leads
Email Marketing Open rate, database size, leads
Special projects Registrations, leads
Blog Traffic, leads
? Article
Content Marketing Completo, or poland consumer email list How We Bring B2B Clients to a Deal
Content Performance Indicators for Professionals
Now let's talk about each tool in more detail: what to measure with, what static and dynamic indicators to analyze. Static indicators reflect the effectiveness of a single piece of content (video, post, article), dynamic indicators reflect the effectiveness of a certain type of content over a period of time (week, month, year).
1. Publications in the media
Static
indicators Dynamic indicators What to measure with
Views, shares, likes, comments, clicks, time on site, leads Top Media by Leads
Most Popular Topics Google Analytics
Yandex.Metrica
Open statistics on the site
Analytics received from a partner
143_1.jpg
Not all media outlets publish viewing statistics ;(
2. SMM
Static
indicators Dynamic indicators What to measure with
Number and topics of posts, likes, reposts, comments, clicks/clicks to site, organic reach of post, community reach, response time, new subscribers, unsubscribes, complaints, leads from posts/messages/comments Reach
Subscribers
Unsubscribes
Reach and unsubscribes depending on the type and content of posts
The most hyped content
The most lead-generating content
Topics popular with the audience
Reach in topics Google Analytics
Yandex.Metrica
Community Statistics
143_2.jpg
Track organic reach, because paid is the targeter's KPI
? Article
Industrial SMM: How to Reach 11 Million People for a Plant.