What is Pure Advertising?
Posted: Tue Jan 28, 2025 10:23 am
Pure advertising is a type of web advertising in which a specific ad space on a site is purchased and displayed for a certain period of time .
With pure advertising, advertisers can choose where to place their ads , so they can expect better results by placing their ads on websites or in media that are likely to be viewed by people similar to the target demographic they are trying to reach.
For example, the large advertisements that appear on Yahoo! search pages are pure advertisements, and advertisers purchase advertising space on Yahoo! pages for a certain period of time in order to display their advertisements.
Pure advertising can be divided into many different pr directors email database types depending on the display method and billing structure , and each type has its own characteristics, so we will explain each one in detail in the next chapter.
Main types of net advertising
Pure Ad 1: My Page Jack Ad (Rich Ad)
My page jack ads are pure ads that take up a large proportion of a prominent area on the top pages of major sites and portal sites.
For example, it will be displayed as shown above.
A major feature of this method is that it is prominently displayed on sites with a large number of users , and can be distributed widely using audio and video, making it possible to make a strong impression on many users.
However, such advertising space is often quite expensive , and considering the risk of failure, there is a disadvantage that it can be difficult to place an ad unless you have a generous budget.
Pure Ads 2: Banner Ads
A banner ad is a type of pure advertisement that uses images or animations and is placed at the top, bottom, or side of an article within a set size .
The format of the ad is not that different from the My Page Takeover Ads explained above, but the ones that take up a smaller proportion of the article are often called banner ads.
For example, there is something like the image above.
Banner ads have lower advertising costs than my page jack ads .
In addition, banners can be set up so that clicking takes you to a link specified by the advertiser , but the click-through rate is often heavily influenced by the quality of the banner design, etc.
Therefore, by creating a banner that simply summarizes the information you want to convey about the product you want to sell and adding related links to it, you can increase the chances of directing users to take specific action.This is one of the biggest features of this method, as it can significantly increase the cost-effectiveness depending on how you approach it.
Pure advertising 3: Article advertising (tie-up advertising)
Article advertising is a type of pure advertising in which a specific media outlet creates an article or content specifically for the content of the advertisement and then publishes it.
Article ads can convey a lot of information because an article is written about the content .
This helps users who read it to gain a deeper understanding of the product or service , which increases the chances of them purchasing if they become interested.
With pure advertising, advertisers can choose where to place their ads , so they can expect better results by placing their ads on websites or in media that are likely to be viewed by people similar to the target demographic they are trying to reach.
For example, the large advertisements that appear on Yahoo! search pages are pure advertisements, and advertisers purchase advertising space on Yahoo! pages for a certain period of time in order to display their advertisements.
Pure advertising can be divided into many different pr directors email database types depending on the display method and billing structure , and each type has its own characteristics, so we will explain each one in detail in the next chapter.
Main types of net advertising
Pure Ad 1: My Page Jack Ad (Rich Ad)
My page jack ads are pure ads that take up a large proportion of a prominent area on the top pages of major sites and portal sites.
For example, it will be displayed as shown above.
A major feature of this method is that it is prominently displayed on sites with a large number of users , and can be distributed widely using audio and video, making it possible to make a strong impression on many users.
However, such advertising space is often quite expensive , and considering the risk of failure, there is a disadvantage that it can be difficult to place an ad unless you have a generous budget.
Pure Ads 2: Banner Ads
A banner ad is a type of pure advertisement that uses images or animations and is placed at the top, bottom, or side of an article within a set size .
The format of the ad is not that different from the My Page Takeover Ads explained above, but the ones that take up a smaller proportion of the article are often called banner ads.
For example, there is something like the image above.
Banner ads have lower advertising costs than my page jack ads .
In addition, banners can be set up so that clicking takes you to a link specified by the advertiser , but the click-through rate is often heavily influenced by the quality of the banner design, etc.
Therefore, by creating a banner that simply summarizes the information you want to convey about the product you want to sell and adding related links to it, you can increase the chances of directing users to take specific action.This is one of the biggest features of this method, as it can significantly increase the cost-effectiveness depending on how you approach it.
Pure advertising 3: Article advertising (tie-up advertising)
Article advertising is a type of pure advertising in which a specific media outlet creates an article or content specifically for the content of the advertisement and then publishes it.
Article ads can convey a lot of information because an article is written about the content .
This helps users who read it to gain a deeper understanding of the product or service , which increases the chances of them purchasing if they become interested.