The article answers the questions:
Does SEO for a single hotel still make sense in 2023?
What strategies will allow us to reach customers without the big players?
What mistakes cause a customer to go to the competition?
The competition is not sleeping – it is also investing in its sites. It is uk email lists to get crowded. And then they appear – offer aggregators. Booking, Trivago and the like. For reasons known only to themselves, Google is increasingly reluctant to show your site in search results. Exactly. It is almost 2023. In such a competitive industry as the hotel industry, largely dominated by the large players mentioned above, can SEO generate a lot of traffic to the site without ruining your budget?
Contents:
Measure your strengths (and analyze SERPs)
Longtails are your friends
Long live GMB, or more precisely Google Business Profile!
Take advantage of trends and plan ahead
Show who you are for
Your hotel is not just a hotel
4 Deadly Sins of Hotel Industry Websites
Measure your strengths (and analyze SERPs)
First, let's start with the less pleasant issues. If you ask any hotel owner or manager what phrase they want to be visible for, the answer will always be the same "hotel + city name". The reality is that the probability of you getting into the TOP10 for such a phrase is low (but not zero). You have to beat not only all the competition from your city, but also an aggregator of offers that jump to high positions with the dull force of their authority. Let's assume, however, that you managed to get into the first page, maybe even into the TOP5. The chances that you will be able to guarantee quality traffic from such a phrase in the long run are also low. Let's look at the SERPs. For the most competitive phrases, we usually have 4 ads, a map, people also asked and maybe something else. Often, even the 2nd or 3rd position requires the user to scroll hard. Does this mean that SEO for hotels is pointless? Of course not. I just want to show that you need to approach the topic flexibly and from the right angle, so that even with a budget smaller than Booking, you will be able to get traffic from the so-called organic.