Off Page Activities
Posted: Sat Dec 21, 2024 4:15 am
Articles - What about the blog area... it is the area where we pour evergreen content with precise and defined positioning objectives. We publish about 3 articles per week. Each of them contributes precisely to the results we are interested in achieving and they all offer value to research. Also included are positioning on the founding fathers, on the professional figures of NLP, on the techniques and academic references (this says a lot about the difficulty of the objectives).
We constantly analyze the SERPs, we denmark whatsapp number interrogate them as if they were stress tests and we also use software that helps us identify the "titles" and topics to cover such as the SEMrush tool.
I am not talking about writing articles with only requirements but about writing culture on the subject in Italian. Yes, because NLP is an American product created by Grinder and Bandler. You will say, what does this have to do with it? It has to do with it! The contents on NLP are mostly existing in English-speaking languages but in Italian there are many gaps on specific contents. And we have filled them (or at least we are trying to do so)! Our positioning strategy is to fill the cultural gaps by attracting users through the response to the need, bringing them closer to the brand through exhaustive, clear and original content... almost academic content.
Company, FAQ and Site Map - These are essential pages on every site but in my case study they too were worked on to really offer an answer and were not created in a hurry just to publish. I paid particular attention to the development of these pages because they are intended to be included in the Sitelinks together with the course pages.
Each page obviously has in itself the meta tags important for SEO such as title tag, meta description, meta keywords (don't laugh under your breath), opengraph meta tags, twitter meta tags, itemscope meta tags, json-ld meta data, preload tags, prerender, prefecth, dns-prefetch, meta tags for Windows and iOS OS and every technical element that makes it a modern website (not necessarily from an SEO perspective)
For some years I have also been using the HUMANS.txt protocol in the websites I produce and manage . The humans protocol has no value for SEO but offers an important (in my opinion) function, that of talking about the company through a text file that contains for example the team and the data of the company in question.
The site is obviously responsive, has a sitemap.xml and a robots.txt . It includes the Analytics tracking code, other scripts to measure conversions and is present and verified in Google Search Console and Bing Webmaster.
It's a PWA and it's fast enough... but not great
We constantly analyze the SERPs, we denmark whatsapp number interrogate them as if they were stress tests and we also use software that helps us identify the "titles" and topics to cover such as the SEMrush tool.
I am not talking about writing articles with only requirements but about writing culture on the subject in Italian. Yes, because NLP is an American product created by Grinder and Bandler. You will say, what does this have to do with it? It has to do with it! The contents on NLP are mostly existing in English-speaking languages but in Italian there are many gaps on specific contents. And we have filled them (or at least we are trying to do so)! Our positioning strategy is to fill the cultural gaps by attracting users through the response to the need, bringing them closer to the brand through exhaustive, clear and original content... almost academic content.
Company, FAQ and Site Map - These are essential pages on every site but in my case study they too were worked on to really offer an answer and were not created in a hurry just to publish. I paid particular attention to the development of these pages because they are intended to be included in the Sitelinks together with the course pages.
Each page obviously has in itself the meta tags important for SEO such as title tag, meta description, meta keywords (don't laugh under your breath), opengraph meta tags, twitter meta tags, itemscope meta tags, json-ld meta data, preload tags, prerender, prefecth, dns-prefetch, meta tags for Windows and iOS OS and every technical element that makes it a modern website (not necessarily from an SEO perspective)
For some years I have also been using the HUMANS.txt protocol in the websites I produce and manage . The humans protocol has no value for SEO but offers an important (in my opinion) function, that of talking about the company through a text file that contains for example the team and the data of the company in question.
The site is obviously responsive, has a sitemap.xml and a robots.txt . It includes the Analytics tracking code, other scripts to measure conversions and is present and verified in Google Search Console and Bing Webmaster.
It's a PWA and it's fast enough... but not great