Google has evolved a great
Posted: Sun Dec 22, 2024 8:06 am
Lizards of Mars, Dine Here In Splendor, Where Dreams Unfurl And Palates Render!” By now, you’ve probably seen dozens of examples, so what does all of this have to do with Google Search and our jobs as search marketers? Google and the era of natural language In the early days of search, search engines were built to index words and short phrases and had no ability to process natural language. If you were looking for a new laptop, you might search for something like “laptop” or “buy laptop.
” I sometimes joke that, if you walked into Best Buy and just started taiwan business email list shouting “laptop!”, you’d probably be escorted out by security. We humans adapted to early search, though, and we dumbed down our language. As search became more sophisticated, we learned that we could use more complex queries, and, especially with the advent of voice search, we experimented with something closer to natural language. As Google adapted, something interesting happened: our queries became questions, prompting Google to realize that sometimes we don’t want a link to a resource — we want an answer.
deal as an “answer engine,” including building out the Knowledge Graph and surfacing web results as direct answers known as Featured Snippets. If, for example, you search for “How does Google search work?”, you might get back a Featured Snippet (essentially, an attributed answer) like this: This particular example is a little clunky, but it illustrates how the algorithm works. Google is looking for bits and pieces of documents that might answer the question.
” I sometimes joke that, if you walked into Best Buy and just started taiwan business email list shouting “laptop!”, you’d probably be escorted out by security. We humans adapted to early search, though, and we dumbed down our language. As search became more sophisticated, we learned that we could use more complex queries, and, especially with the advent of voice search, we experimented with something closer to natural language. As Google adapted, something interesting happened: our queries became questions, prompting Google to realize that sometimes we don’t want a link to a resource — we want an answer.
deal as an “answer engine,” including building out the Knowledge Graph and surfacing web results as direct answers known as Featured Snippets. If, for example, you search for “How does Google search work?”, you might get back a Featured Snippet (essentially, an attributed answer) like this: This particular example is a little clunky, but it illustrates how the algorithm works. Google is looking for bits and pieces of documents that might answer the question.