Cost per lead is the total cost of generating

[Liton120@]

one lead, while cost per acquisition is the total cost of generating one new paying customer or a closed deal. So, what “costs” does a business usually incur from generating leads? Generally, these include: Advertising costs Inbound marketing costs Other marketing costs But most CPL calculators and formulas only think about advertising costs. This underestimates your true CPL.


In reality, most businesses require additional costs to generate a quality lead (for example, building and optimizing landing pages to capture the lead). Limiting CPL analysis to only one channel (advertising) usa consumer email database prevents you from properly understanding your business and marketing efforts and can result in costly mistakes. For example, is your SEO agency providing a good return? You’ll have no idea if you only calculate paid ad CPL.




That's where our free spreadsheet calculator comes in. The spreadsheet format is useful as it lets you: Easily add different costs to your CPL (advertising, inbound marketing, landing page costs.) Create and save multiple versions and scenarios (So you can predict how changes might impact your business.) Download our free cost per lead calculator The cost per lead calculator is hosted as a view-only Google Sheet.