As the Content Marketing Institute puts it , if your customer-focused free australian email leads content program is a sandwich, SEO is the mayonnaise: It touches everything and determines the final flavor of the sandwich, but on its own it's not very appetizing.
This means that, no matter how good your content strategy is, if you don't work on SEO, it will always lack that final spark that makes your posts reach their potential recipient, especially if you are looking to attract readers through organic traffic on search engines. The SEO strategy has to be defined and worked on from the foundations of your website.
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However, in a world as technical as SEO, we must never lose sight of the fact that readers are the ones who rule the content. Although it is important to follow search engine optimization parameters, do not let them distract you from your true objective. In content marketing, we write for people , not robots, so the content must always be interesting and at the service of future readers.
Search engines themselves are evolving to imitate the way people search for information. What do they take into account? Keywords, that is, the word or group of words through which readers will reach your content, are important, although less and less. Why this change?
As we have already explained, content is king on the Internet , and yet it bows down to users, who have gained power through social networks and other interactive portals. That is why the latest updates to search engines value content that is shared on social networks and creates interaction.
As you can see, in the world of the Internet everything is connected, and content cannot exist in isolation. Adapting to the new demands of search engines to improve positioning simply means adapting to the new way your digital audience accesses information . Therefore, if you always keep in mind how people search for content on the Internet, through which channels they reach it and what type of information they are looking for, you will always be one step ahead.