Inbound Marketing uses content marketing as a tool to bring the right people to you. It is necessary saudi arabia number to focus on creating relevant content that aims to solve problems and meet the interests of your persona.
This way, you attract incoming traffic and can guide your customer through the funnel and the purchasing journey, increasing sales and building customer loyalty.
Inbound Marketing is the best strategy for turning strangers into customers, as its methodology follows consumer purchasing habits and digital evolution.
Its strategy combines content creation with marketing automation and has a methodology based on four steps:
Step 1: Attract visitor traffic
A store without movement is doomed to fail, and it is no different with a website. That is why the first step of an Inbound Marketing strategy is to attract visitors.
A website without visits does not generate leads, without leads there are no sales and, consequently, the entire strategy goes down the drain.
With the internet and the era of Marketing 4.0, companies needed to adapt and look for new ways to relate to their audience. That's when brands realized that we are online all the time, looking for information and trying to clarify doubts.
So why not offer quality and relevant content that helps consumers on their purchasing journey?
Some of the most used means at this stage are:
Blog
The blog is directly linked to Content Marketing.
A well-designed blog produces quality content based on your target audience’s tastes and interests. But remember, the goal of a blog is to educate, answer questions, and provide solutions to your audience, never to sell.
Social Media
You need to be on the social networks where your customers are. Reach out to your followers, do research, find out what their “pains” are, and most importantly, create and publish relevant content to reach them. Being present on social media is a great way to engage with your audience and humanize your brand.