Still not convinced to document your plan?

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Each stage has its own objectives. For example, at the beginning of the funnel, you want to generate awareness and attract new leads. At this stage, activities such as pay-per-click (PPC) campaigns, dissemination of organic positioning articles, webinars, among others, are carried out.
On the other hand, as leads advance in the purchasing process, more personalized messages and activities are used, oriented to the specific need of each prospect. Live demonstrations, business cases, and assessments are some of the most successful techniques for closing sales.

Segment your database: By segmenting your contact database using criteria that fit your strategy objectives (job title, age, or industry sector, for example) you can generate more personalized messages and content. This will make your messages resonate with greater impact and spark interest.
Choose the channel mix: At this stage, the goal is to choose the right marketing mix. The ideal mix will depend on your objective. Techniques are classified between those that serve to position products or concepts, those that serve to attract leads, cultivate leads or generate sales.
Automate your strategy: The ideal goal of any strategy is to be automated. When we find thailand viral telegram the combination that works, it is a good idea to automate certain processes: attracting leads; responding to queries; disseminating content segmented by interest.

Using platforms such as Hubspost; Infusionsoft or Marketo will not only help you execute your initial strategy, it will also give you the basis to make improvements during execution through the recording and monitoring of key metrics such as leads generated, cost per lead and the ROI of the strategy.



Remember to document!
Although it may seem incredible, most B2B companies have never written down their Demand Generation strategy in a detailed document.

Without a formal plan, there is no clear direction for all team members to focus their efforts. This leads to isolated actions, communication failures, and difficulties in finding faults in activities.

Here is a note entirely dedicated to this topic that will surely make you change your mind .

After launch, what's next?
You’ve already devised, documented and launched your demand generation strategy. What’s next?

Demand generation is not just one process. There are many. That is why when one ends, another one starts in a connected way.

The process of generating leads is followed by the cultivation of those leads, which we discuss in another article.