Use good anchor text: When it comes to internally linking to specific pages, make sure the anchor text indicates the topic of the content you are linking to and directing the visitor to.
Prioritize web design: Another thing people like to see is a beautiful website. Work with a design team to make sure your brand colors and tone are consistent across your website.
Break up your text: Content structure is an important ranking factor for Google’s search algorithm , so you want to make sure you don’t have pages loaded with unstructured text. Break up blocks of text with listings and images.
Check the health of your website
Try it for free! →
ADS illustration
Save the Children's website in Spain is a great example of a nonprofit site that prioritizes user experience. There are multiple calls to action (CTAs) to help visitors do what they jordan mobile database want (whether it's donating or searching for something specific on the website). There's also a good balance of images and text, and the site loads quickly.
Save the Children Home Page
Source: Save the Children Spain
We offer the On Page SEO Checker to help you identify specific areas for improvement, including technical SEO and other aspects related to your content.
4. Prioritize local SEO strategy
When it comes to NGOs and charities, getting results in local locations is important. For example, it can help you recruit volunteers for your nearest offices if you need people to support you at local events in a particular location.
For example, if you type "Dog shelter in Madrid" into Google you may find that there is a chance to help an organization appear on the first page of the search engine for a specific search query.