Use a geo-retargeting service
Another method to set up geotargeting is to adopt founder email lists geotargeting service. This service will automatically redirect visitors to your eCommerce store based on their location. For example, if you want to target visitors from the United States, you can automatically use a geotargeting service to redirect them to your US store.
Use a CDN
A CDN, or content delivery network, is a great way to ensure that the right people in the right location see your ecommerce store. A CDN will mirror your store across multiple servers around the world, making it easier for visitors to find and access your store no matter their location.
Businesses are increasingly using geographic targeting to segment their audiences and personalize their messages . Brands can employ geographic targeting for both online and offline marketing campaigns. When done correctly, it can be a proactive way to reach your target audience and increase conversions.
An example of a geotargeting campaign is when an e-commerce store sells winter clothing. The brand could focus ads on users who are in places with cold weather. This technique would be an effective use of marketing resources rather than targeting all users regardless of their location. There are numerous examples of successful geotargeting campaigns. Here are some of them:
Toyota The famous car brand created a “Let's Go Places” campaign targeting specific locations in the United States. Using geofilters, the company promoted local hotspots using a modern platform and encouraged users to explore their area while driving a Toyota vehicle. The result was an increase in brand awareness and sales.
Ikea: Meanwhile, Ikea ran a geotargeted advertising campaign that used beacons to target customers near an Ikea store. The ads promoted special offers and products available at the nearby store. Their campaign resulted in a 5.7% increase in store visits.
Uniqlo: On the other hand, this Japanese casual clothing retailer launched its “Uniqlo Check-in Chance” campaign in 2012. Under this initiative, shoppers who checked in at select Uniqlo locations on Foursquare could win prizes. The campaign successfully drove traffic to the stores and generated buzz around the brand.
As you can see, there are several examples of successful geotargeting campaigns. Businesses can increase their reach and conversions by targeting ads and promotions to a particular location. If you want to run a successful geotargeting campaign, consider adopting some of the examples above as inspiration.
Tips to optimize your geotargeting strategy
Now that you fully understand geographic targeting, here are some tips to help you optimize your strategy:
Identify your target audience: Who are the customers you are trying to reach with your campaign? Make sure to segment your audience by location, age, gender, interests, and other factors. Don't forget to exclude places you don't want to target.