What are the elements of local SEO?
Posted: Sun Dec 22, 2024 7:05 am
You focus on what interests you. For certain sectors, especially for small businesses or tourism sectors, geolocalized SEO is an important aspect for the web marketing and SEM strategy . Because in this way you invest the right amount only where it is needed, in full inbound marketing style.
Geolocalized positioning on Google is achieved in different russian numbers ways, but there are clear instructions for positioning. In fact, Google itself emphasizes that there are 3 decisive elements that influence local SEO and allow you to create a good balance of results in the SERP.
Proximity
One of the parameters for determining local positioning on Google is the proximity between the searcher and the business. All other things being equal, Google tends to favor businesses that are closest to the user. And clearly you cannot influence this parameter, unless you indicate your physical address.
Relevance
Google looks for useful results for those who perform a search on both desktop and mobile, and in addition to geographical proximity, it looks for relevant results , therefore capable of meeting the needs of those performing the query.
In this case, those who deal with SEO optimization must do a good job of keyword research using tools such as SEMrush and SeoZoom . This way you can understand what people are looking for and continue with the on-page improvement on the website and on the Google My Business card .
Geolocalized positioning on Google is achieved in different russian numbers ways, but there are clear instructions for positioning. In fact, Google itself emphasizes that there are 3 decisive elements that influence local SEO and allow you to create a good balance of results in the SERP.
Proximity
One of the parameters for determining local positioning on Google is the proximity between the searcher and the business. All other things being equal, Google tends to favor businesses that are closest to the user. And clearly you cannot influence this parameter, unless you indicate your physical address.
Relevance
Google looks for useful results for those who perform a search on both desktop and mobile, and in addition to geographical proximity, it looks for relevant results , therefore capable of meeting the needs of those performing the query.
In this case, those who deal with SEO optimization must do a good job of keyword research using tools such as SEMrush and SeoZoom . This way you can understand what people are looking for and continue with the on-page improvement on the website and on the Google My Business card .