Lead paragraph and offer
Posted: Sun Dec 22, 2024 6:55 am
The first paragraph of a commercial proposal states the problem. Examples:
A company loses 30-50% of its profits if it does not promote its products/services on social networks.
Due to logistical difficulties, customers left and revenue fell.
The CRM system makes the sales department work more efficient. Thanks to it, every interaction with the client is recorded. CRM helps to guide the client from a cold call to the conclusion of the deal.
We have given brief examples of the lead paragraph. You can describe it in more detail.
An offer is a unique selling proposition, designed as a commercial proposal. Their options for the lead paragraph from the examples above:
We launch targeted advertising and purchase crops on vietnam telegram all sites permitted in the Russian Federation. Our company is a direct partner of Telegram Ads. We have been cooperating with VK for over 5 years. Our clients have 40% more target leads within a week after the start of promotion. We generate traffic and solvent buyers.
Lead paragraph and offer
Source: shutterstock.com
These options contain facts and figures. The information inspires confidence, despite the fact that 40% more leads per week is bold. The offer does not contain hackneyed phrases. For example, "personal manager" or "low cost guarantee".
Please note: before the lead, you need to remind the buyer that you have already discussed this issue. For example: "Good afternoon, Petr Ivanovich! This is Alexander, a sales specialist at Vision. Yesterday we agreed to purchase a batch of contact lens care solutions. I am sending you a commercial offer with the terms of cooperation and a list of products at your request with the price and delivery time."
Please note that the main part of such a commercial proposal does not need to describe the problem and talk about savings. The addressee needs prices. Add them to the text of the CP, and then list the benefits that the client will receive.
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Example of a cooperation proposal: just follow the instructions
B2B Marketing: Key Features, Promotion Channels
Marketing Department KPI: 11 indicators and calculation example
Benefits and Cost
This part of the CP describes the benefits that the client receives by cooperating with you. They will be different for each segment and individual buyer.
The emphasis is on the following aspects:
Marketing agency — conversion rate, number of new subscribers (using a client case from a similar industry as an example), low cost of services compared to competitors. Advantages: ability to pay in any convenient way (including cryptocurrency), meeting key performance indicators, full package of reporting documents (including tax).
For the supplier - fast delivery, discounts for wholesale purchases, a wide range of products, overseas deliveries, etc.
For the manufacturer - production forces, premium quality goods, optimal contract terms and conditions, warranty obligations, possibility of custom manufacturing.
The main rule is specificity . You can insert examples of successful cases, a list of companies you have collaborated with into your commercial proposal. It is good if there are large organizations among them. Research data and facts are also appropriate.
Unsuccessful Lucky
We will set up work in your sales department. Revenue will grow. You will evaluate the results of each sales specialist's work The CRM system allows you to systematize the manager's interaction with the company's clients. You can easily evaluate the contribution of each manager by analyzing the report generated in it. Reports in the CRM system will allow you to detect problems in the sales funnel and determine at which stages there are shortcomings. You will be able to evaluate the work of managers and understand who is performing their job responsibilities poorly.
The examples given in the table can be clarified from the position of specificity and reliability. This is the basis. Along with the benefits for the client, they also work with objections.
Don't forget about the price list. Without it, the commercial proposal will not give the desired result.
Why write the price:
a potential buyer may decide to clarify it later and forget about it;
This is one of the most important criteria that influences the client’s willingness to conclude a deal.
If it is difficult to specify an exact price in your field, then include fixed rates and percentage calculations in your commercial proposal.
Are the prices of goods/services higher than average? Keep in mind that this should be compensated by a strong offer and proposal. This way the client will choose your company.
Methods of arguing value:
Comparison with other companies, lost profits, cost of probable risks.
Price splitting. For example, monthly cost - by weeks or days.
Package offers of services.
Various payment options: on credit, in installments or in stages.
Call to perform a target action
This is the final phrase after which the client will decide to call the company or place an order. Avoid the banal "Call right now" or "Place an order before the price increases." This does not mean that the commercial offer should not contain reminders that the deadlines are limited. Remind them of this in a gentle manner. For example, indicate that the price is valid until the end of the current month.
A company loses 30-50% of its profits if it does not promote its products/services on social networks.
Due to logistical difficulties, customers left and revenue fell.
The CRM system makes the sales department work more efficient. Thanks to it, every interaction with the client is recorded. CRM helps to guide the client from a cold call to the conclusion of the deal.
We have given brief examples of the lead paragraph. You can describe it in more detail.
An offer is a unique selling proposition, designed as a commercial proposal. Their options for the lead paragraph from the examples above:
We launch targeted advertising and purchase crops on vietnam telegram all sites permitted in the Russian Federation. Our company is a direct partner of Telegram Ads. We have been cooperating with VK for over 5 years. Our clients have 40% more target leads within a week after the start of promotion. We generate traffic and solvent buyers.
Lead paragraph and offer
Source: shutterstock.com
These options contain facts and figures. The information inspires confidence, despite the fact that 40% more leads per week is bold. The offer does not contain hackneyed phrases. For example, "personal manager" or "low cost guarantee".
Please note: before the lead, you need to remind the buyer that you have already discussed this issue. For example: "Good afternoon, Petr Ivanovich! This is Alexander, a sales specialist at Vision. Yesterday we agreed to purchase a batch of contact lens care solutions. I am sending you a commercial offer with the terms of cooperation and a list of products at your request with the price and delivery time."
Please note that the main part of such a commercial proposal does not need to describe the problem and talk about savings. The addressee needs prices. Add them to the text of the CP, and then list the benefits that the client will receive.
Recommended articles on this topic:
Example of a cooperation proposal: just follow the instructions
B2B Marketing: Key Features, Promotion Channels
Marketing Department KPI: 11 indicators and calculation example
Benefits and Cost
This part of the CP describes the benefits that the client receives by cooperating with you. They will be different for each segment and individual buyer.
The emphasis is on the following aspects:
Marketing agency — conversion rate, number of new subscribers (using a client case from a similar industry as an example), low cost of services compared to competitors. Advantages: ability to pay in any convenient way (including cryptocurrency), meeting key performance indicators, full package of reporting documents (including tax).
For the supplier - fast delivery, discounts for wholesale purchases, a wide range of products, overseas deliveries, etc.
For the manufacturer - production forces, premium quality goods, optimal contract terms and conditions, warranty obligations, possibility of custom manufacturing.
The main rule is specificity . You can insert examples of successful cases, a list of companies you have collaborated with into your commercial proposal. It is good if there are large organizations among them. Research data and facts are also appropriate.
Unsuccessful Lucky
We will set up work in your sales department. Revenue will grow. You will evaluate the results of each sales specialist's work The CRM system allows you to systematize the manager's interaction with the company's clients. You can easily evaluate the contribution of each manager by analyzing the report generated in it. Reports in the CRM system will allow you to detect problems in the sales funnel and determine at which stages there are shortcomings. You will be able to evaluate the work of managers and understand who is performing their job responsibilities poorly.
The examples given in the table can be clarified from the position of specificity and reliability. This is the basis. Along with the benefits for the client, they also work with objections.
Don't forget about the price list. Without it, the commercial proposal will not give the desired result.
Why write the price:
a potential buyer may decide to clarify it later and forget about it;
This is one of the most important criteria that influences the client’s willingness to conclude a deal.
If it is difficult to specify an exact price in your field, then include fixed rates and percentage calculations in your commercial proposal.
Are the prices of goods/services higher than average? Keep in mind that this should be compensated by a strong offer and proposal. This way the client will choose your company.
Methods of arguing value:
Comparison with other companies, lost profits, cost of probable risks.
Price splitting. For example, monthly cost - by weeks or days.
Package offers of services.
Various payment options: on credit, in installments or in stages.
Call to perform a target action
This is the final phrase after which the client will decide to call the company or place an order. Avoid the banal "Call right now" or "Place an order before the price increases." This does not mean that the commercial offer should not contain reminders that the deadlines are limited. Remind them of this in a gentle manner. For example, indicate that the price is valid until the end of the current month.