Ultra-high performers focus on value instead of pitches
Posted: Sun Jan 26, 2025 9:57 am
It’s important for your business to be easy to find on Google. However, as salespeople, it is our job to impress upon buyers that we are their most powerful and reputable resource. This requires us to establish a high level of trust with prospects and customers.
Really savvy sellers are aware of this phenomenon and are intentional about creating memorable interactions that establish and build trust.
3 Ways Ultra-High Performers Create Memorable Connections
Ultra-high performers tend to immediately shift conversations with buyers from logic to emotion.
You can’t Google search emotion. You experience emotion. By connecting to an individual on an emotional basis, you set yourself apart as memorable and avoid being lumped in with the masses. You’re more than just a link on a search engine results page.
What they do is frame their messages in terms of the ecuador telegram data impact they can create through solving the customer’s unique challenges. They also map out the path to the specific results that the engaged party is striving for. Not only do ultra-high performers provide a solution, but they also illustrate exactly how that solution will be executed to achieve the customer’s desired outcomes.
This messaging strategy separates you from the competition because they simply are not having these conversations with their targets. This is the one scenario where being alone on the road is a good thing.
People remember stories. It’s in our DNA and it’s hardwired in us.
The power of storytelling dates back to caveman times. It’s how we connect on a deeper level and develop relationships. And, it’s not something that can be “Googled”. You can’t look up someone’s personal story. Ultra-high performers insert stories in almost every message to prospects and customers to bridge an emotional connection.
And this is not a difficult strategy to implement. You create stories every single day through lived experiences and lessons learned.
Here’s an example:
One day last year, I was sitting on the beach watching the waves crash into the people in the surf. Some people let the waves hit them straight on and they fell.
Really savvy sellers are aware of this phenomenon and are intentional about creating memorable interactions that establish and build trust.
3 Ways Ultra-High Performers Create Memorable Connections
Ultra-high performers tend to immediately shift conversations with buyers from logic to emotion.
You can’t Google search emotion. You experience emotion. By connecting to an individual on an emotional basis, you set yourself apart as memorable and avoid being lumped in with the masses. You’re more than just a link on a search engine results page.
What they do is frame their messages in terms of the ecuador telegram data impact they can create through solving the customer’s unique challenges. They also map out the path to the specific results that the engaged party is striving for. Not only do ultra-high performers provide a solution, but they also illustrate exactly how that solution will be executed to achieve the customer’s desired outcomes.
This messaging strategy separates you from the competition because they simply are not having these conversations with their targets. This is the one scenario where being alone on the road is a good thing.
People remember stories. It’s in our DNA and it’s hardwired in us.
The power of storytelling dates back to caveman times. It’s how we connect on a deeper level and develop relationships. And, it’s not something that can be “Googled”. You can’t look up someone’s personal story. Ultra-high performers insert stories in almost every message to prospects and customers to bridge an emotional connection.
And this is not a difficult strategy to implement. You create stories every single day through lived experiences and lessons learned.
Here’s an example:
One day last year, I was sitting on the beach watching the waves crash into the people in the surf. Some people let the waves hit them straight on and they fell.