Identify the Buyer Personas and intercept them with the right offer
Posted: Sun Jan 26, 2025 8:47 am
The biggest impact on conversions is creating the right offer for the right audience. The best way to do this is to channel your target into 3 phases.
The first phase is that of knowledge : people do not know who you are or what you have to offer them. Your goal will be to involve them with effective copy to show what you do, what your added value is as a brand and thus lead them to follow you.
The second stage of the funnel is when people are aware of your brand and so you need to try to get more from those who already follow you on social media (such as email addresses).
This phase is followed by the next and final phase of the funnel, that is, the components of a job seekers database purchase : you have convinced these people to trust your brand and now they are ready to buy your product or service. In this phase, making them important for your brand will be the winning move: offer personalized promotions and discounts that encourage them to take a step towards purchasing.
In these phases it will be very important to create personalized campaigns addressed to each target audience to monitor how people react and act accordingly. Refine your groups as much as possible based on the data available on the users.
To learn more, read the post: What are Buyer Personas and how to use them .
To give an example, let's take a look at the San Benedetto campaign from last March 2020. From the data always visible through the Facebook ad Library, we see how this campaign interacted better in some age groups with particular reference to gender. A large difference is also highlighted by the location where this ad was displayed. All terms to take into consideration and on which to create appropriate content in future campaigns.
The first phase is that of knowledge : people do not know who you are or what you have to offer them. Your goal will be to involve them with effective copy to show what you do, what your added value is as a brand and thus lead them to follow you.
The second stage of the funnel is when people are aware of your brand and so you need to try to get more from those who already follow you on social media (such as email addresses).
This phase is followed by the next and final phase of the funnel, that is, the components of a job seekers database purchase : you have convinced these people to trust your brand and now they are ready to buy your product or service. In this phase, making them important for your brand will be the winning move: offer personalized promotions and discounts that encourage them to take a step towards purchasing.
In these phases it will be very important to create personalized campaigns addressed to each target audience to monitor how people react and act accordingly. Refine your groups as much as possible based on the data available on the users.
To learn more, read the post: What are Buyer Personas and how to use them .
To give an example, let's take a look at the San Benedetto campaign from last March 2020. From the data always visible through the Facebook ad Library, we see how this campaign interacted better in some age groups with particular reference to gender. A large difference is also highlighted by the location where this ad was displayed. All terms to take into consideration and on which to create appropriate content in future campaigns.