Believing that only one person creates all of the content
Posted: Sun Jan 26, 2025 8:35 am
Not promoting, aggregating and curating great content from others.
It’s true, you don’t have to produce the content to provide value to your potential clients. Compiling interesting articles from thought leaders and making it easier for your audience to access provides a service to your prospects and puts your company in a good light.
Only producing written content.
People consume information in all sorts of formats. Don’t’ forget about video, podcasts or infographics.
Focusing on quantity over quality.
The amount of output doesn’t make a difference if the el salvador telegram data content is poorly developed or distributed without a strategy.
Make content development a company-wide initiative. Marketing may own content strategy, but they don’t control the market on great content. Tap everyone from the top executives to the more junior members of the team. As long as they are writing for the customer, it’s a win!
No editing or quality review.
Always, always have someone review what you’ve produced. Not only for proper grammar and typos, but also for structure, content, and audience.
Poor writing with excessive amounts of passive voice.
If writing doesn’t come naturally to you, have someone you trust review your work and act as your editor. But don’t give up. Take a class or read a book to learn how to improve. Whatever you do, keep writing. Practice is key.
Stopping before you start.
We all have that mental block that paralyzes us whenever you sit down to write something from time to time. Don’t let this stop you.
Inconsistency with your messaging/positioning.
Make sure you have a broad enough strategy that covers how you connect the topics and points-of-view of your content with the company’s mission and product or service’s core benefits. Don’t let your content sell your competitors’ products.
It’s true, you don’t have to produce the content to provide value to your potential clients. Compiling interesting articles from thought leaders and making it easier for your audience to access provides a service to your prospects and puts your company in a good light.
Only producing written content.
People consume information in all sorts of formats. Don’t’ forget about video, podcasts or infographics.
Focusing on quantity over quality.
The amount of output doesn’t make a difference if the el salvador telegram data content is poorly developed or distributed without a strategy.
Make content development a company-wide initiative. Marketing may own content strategy, but they don’t control the market on great content. Tap everyone from the top executives to the more junior members of the team. As long as they are writing for the customer, it’s a win!
No editing or quality review.
Always, always have someone review what you’ve produced. Not only for proper grammar and typos, but also for structure, content, and audience.
Poor writing with excessive amounts of passive voice.
If writing doesn’t come naturally to you, have someone you trust review your work and act as your editor. But don’t give up. Take a class or read a book to learn how to improve. Whatever you do, keep writing. Practice is key.
Stopping before you start.
We all have that mental block that paralyzes us whenever you sit down to write something from time to time. Don’t let this stop you.
Inconsistency with your messaging/positioning.
Make sure you have a broad enough strategy that covers how you connect the topics and points-of-view of your content with the company’s mission and product or service’s core benefits. Don’t let your content sell your competitors’ products.