On May, Google took a significant step in the evolution of its search engine by introducing a new feature powered by Artificial Intelligence (AI), called AI Overviews. According to the internet giants whatsapp number in canada announcement, this tool aims to “make Google search for the user”, providing quick answers to all types of queries and avoiding the need to visit multiple web pages.
Contents [ Hide ]
What is AI Overviews?
AI-generated summaries
A change in online reputation
Clickless search: A new paradigm
What does zero-click search mean?
The impact on content strategy
What is AI Overviews?
AI-generated summaries
AI Overviews take the form of AI-generated summaries that appear at the top of search results. These summaries highlight the most important information and the most relevant links based on the user’s query. For example, if someone searches for “ best auto repair shops in Alcobendas and available deals ,” the AI will display links to different repair shops, summarizing relevant information pulled from a variety of sources, such as directories, social media posts, Google reviews , and ratings on other platforms.
AI Overviews and AI-generated summaries, as Google's new way of reporting results
A change in online reputation
The introduction of AI Overviews means that the online reputation of local businesses will become a crucial factor in being more visible on Google. It is not only about having good reviews, but also about providing relevant information about the way of working, the services available, offers or promotions. This new way of presenting information could revolutionize the way local businesses manage their online presence.