Can smart data marketing be aligned with a brand’s objectives?
Posted: Sun Dec 22, 2024 6:38 am
It's not just that you can, you must.
Any action we take to optimize our marketing activity must be aligned with the brand's objectives.
It is what gives meaning to our work, it is what makes marketing add value and helps us achieve business objectives.
How and why is it important to design a marketing strategy based on data analysis?
Marketing without data is not marketing.
Without them, it would be a set of opinions and preconceived ideas applied to a series of actions.
Marketing and data are an inseparable duo.
They cannot be understood without each other.
It is curious to see how many of the marketing plans I see in the companies philippine cp number I advise are a set of recommendations or good intentions and are not based on data analysis or on an estimate of the results that could be obtained by putting them into practice.
To correctly define a strategy we must have the data at ALL points: a
Situation analysis.
Definition of audience profiles .
Goals.
Positioning.
Marketing plan
And, of course, measurement.
In all of them we must use the data to make a correct definition and add value to the next point (each point is a consequence of the previous one).
Metrics and KPIs, main differences and common points
This is one of the classic questions.
The good thing is that there is an easy solution: they are the same.
Both are metrics, what happens is that KPIs (Key Performance Indicators) measure business objectives and are part of the company's strategic plan.
Any action we take to optimize our marketing activity must be aligned with the brand's objectives.
It is what gives meaning to our work, it is what makes marketing add value and helps us achieve business objectives.
How and why is it important to design a marketing strategy based on data analysis?
Marketing without data is not marketing.
Without them, it would be a set of opinions and preconceived ideas applied to a series of actions.
Marketing and data are an inseparable duo.
They cannot be understood without each other.
It is curious to see how many of the marketing plans I see in the companies philippine cp number I advise are a set of recommendations or good intentions and are not based on data analysis or on an estimate of the results that could be obtained by putting them into practice.
To correctly define a strategy we must have the data at ALL points: a
Situation analysis.
Definition of audience profiles .
Goals.
Positioning.
Marketing plan
And, of course, measurement.
In all of them we must use the data to make a correct definition and add value to the next point (each point is a consequence of the previous one).
Metrics and KPIs, main differences and common points
This is one of the classic questions.
The good thing is that there is an easy solution: they are the same.
Both are metrics, what happens is that KPIs (Key Performance Indicators) measure business objectives and are part of the company's strategic plan.