What does this term mean?
Posted: Sun Dec 22, 2024 6:31 am
Treating customers individually is what makes hyper-personalization a trend that is here to stay, and that will gain prominence over the years.
A survey conducted by McKinsey stated that companies that know their audience and invest in hyper-personalization generate 40% more revenue compared to those that do not.
Another piece of data also released by McKinsey is even more interesting and philippine country code number advantageous for companies, because 78% of users said they would buy again from places that produce hyper-personalized content.
And our goal is to show you how to offer quality service through hyper-personalization, and everything you need to know about this subject.
In today's world, it is not enough to have a great product and an excellent price, you need to put yourself in the consumers' shoes and see that each person has their own desires and individualities.
The idea is to provide highly personalized experiences, including: recommendations of solutions based on purchase history, the ads viewed, using artificial intelligence and machine learning to create situations focused on each person.
What is the difference between hyperpersonalization and the others?
The first difference is the focus on the individual
Because the traditional one that we have learned throughout life has the mission of grouping people with similar characteristics and sending them offers and even mass service.
The term we discuss in this article focuses on each person separately, but also considers aspects of traditional personalization. It is a combination of both worlds with a focus on the individual.
Deep information
Personalization considers general data such as age, purchase history, region, gender, profession. In the second case, companies want to understand each person's online behavior.
How each person interacts, consumes and wants to receive offers, information and how they interact on social media.
A survey conducted by McKinsey stated that companies that know their audience and invest in hyper-personalization generate 40% more revenue compared to those that do not.
Another piece of data also released by McKinsey is even more interesting and philippine country code number advantageous for companies, because 78% of users said they would buy again from places that produce hyper-personalized content.
And our goal is to show you how to offer quality service through hyper-personalization, and everything you need to know about this subject.
In today's world, it is not enough to have a great product and an excellent price, you need to put yourself in the consumers' shoes and see that each person has their own desires and individualities.
The idea is to provide highly personalized experiences, including: recommendations of solutions based on purchase history, the ads viewed, using artificial intelligence and machine learning to create situations focused on each person.
What is the difference between hyperpersonalization and the others?
The first difference is the focus on the individual
Because the traditional one that we have learned throughout life has the mission of grouping people with similar characteristics and sending them offers and even mass service.
The term we discuss in this article focuses on each person separately, but also considers aspects of traditional personalization. It is a combination of both worlds with a focus on the individual.
Deep information
Personalization considers general data such as age, purchase history, region, gender, profession. In the second case, companies want to understand each person's online behavior.
How each person interacts, consumes and wants to receive offers, information and how they interact on social media.