What helps build CSR?
Posted: Sun Jan 26, 2025 3:22 am
The list of tools used to manage social responsibility is long and is closely integrated into the organisational culture and the scope of the company's activities. RSE can be built through: social campaigns (behaviours aimed at changing attitudes) or the behaviour of a specific interest group (using the media as a vehicle for the message). CRM (cause-related marketing) can also help us to reinforce our corporate responsibility. Cause-related marketing is the combination of a company's economic objectives and the social objectives of an initiative.
Gaining maximum trust and good relations with consumers, improving the company's appearance on the market and increasing sales are objectives that every company wants to achieve. Through CRM, companies significantly improve their image, record an increase in sales and, above all, gain brand loyalty. Social reporting is the latvia email list disclosure of non-financial data, i.e. environmental, social and corporate governance issues. A social report presents a concise picture of a company's responsible management. ISO 26000 and the Global Reporting Initiative (GRI) are examples of standards that serve as a reference for organizations to communicate non-financial data. ISO 26000 is designed to organize knowledge about RSE - it offers useful guidance on the principles of responsible business. It distinguishes the following areas:
Being ECO, i.e. optimising production, transport and logistics processes, helps to reduce waste and polluting emissions. Implementing an environmental policy or education for employees and consumers is also a tactic welcomed by society. CSR improves employee performance An organisation that operates responsibly can significantly improve the performance of its human resources (HR). CSR activities strengthen employees' identification with the company, which significantly improves their performance at work. Programmes for employees to improve their skills and help them in their ongoing personal development are one of the determining factors when choosing a future employer: it is worth investing in people, as these activities improve their performance. Some companies are also actively involved in charitable activities, supporting NGOs or other institutions defined by law. Volunteer employees carry out various types of work for the benefit of those in need and receive financial and organisational support from their company. Thanks to this type of effort, companies easily improve their image on the labour market.
Gaining maximum trust and good relations with consumers, improving the company's appearance on the market and increasing sales are objectives that every company wants to achieve. Through CRM, companies significantly improve their image, record an increase in sales and, above all, gain brand loyalty. Social reporting is the latvia email list disclosure of non-financial data, i.e. environmental, social and corporate governance issues. A social report presents a concise picture of a company's responsible management. ISO 26000 and the Global Reporting Initiative (GRI) are examples of standards that serve as a reference for organizations to communicate non-financial data. ISO 26000 is designed to organize knowledge about RSE - it offers useful guidance on the principles of responsible business. It distinguishes the following areas:
Being ECO, i.e. optimising production, transport and logistics processes, helps to reduce waste and polluting emissions. Implementing an environmental policy or education for employees and consumers is also a tactic welcomed by society. CSR improves employee performance An organisation that operates responsibly can significantly improve the performance of its human resources (HR). CSR activities strengthen employees' identification with the company, which significantly improves their performance at work. Programmes for employees to improve their skills and help them in their ongoing personal development are one of the determining factors when choosing a future employer: it is worth investing in people, as these activities improve their performance. Some companies are also actively involved in charitable activities, supporting NGOs or other institutions defined by law. Volunteer employees carry out various types of work for the benefit of those in need and receive financial and organisational support from their company. Thanks to this type of effort, companies easily improve their image on the labour market.