Many of those experiences we remember so much are not necessarily positive, maybe we also remember the day our team lost that final or when our heart was broken. But that's what life is about, living experiences both positive and negative.
Just like life, brands also seek to generate experiences
Clearly, the brands we follow and consume seek to generate a phone number philippines positive experience in our lives. With the arrival of the digital world and the immediacy of content, plus the constant changes in communications, brands seek to approach their consumers in the right way and they do so by all possible means.
Consumer satisfaction is not the only thing that is sought, but now connection is sought through experiences, because these generate emotions and these, in turn, are responsible for decision-making. Today we know that brands that are not digitalized will simply be irrelevant, and we can also assure that brands that do not have the capacity to generate positive experiences with their audiences will lose ground to competitors who do.
What is experiential marketing?
Experiential marketing, also known as emotional marketing, is marketing created to evoke feelings. In other words, the product or service being sold goes beyond what it really is and is worth more for what it represents.
It's not a car anymore, it's freedom. It's not just flowers anymore, it's love. And it's not a trip anymore, it's a dream. And so, products are now feelings and desires.
Experiential marketing brings together everything that can evoke a feeling and give us pleasure. It can be through sounds, smells, images, memories, anything that provokes a positive feeling.
Consumption is based on internal feelings . We buy more than we need, don't we? But why is this? Marketing creates these needs.
Let's imagine a situation.
Claudia is at home calmly looking at her phone when suddenly an image of an ad for some cute shoes on sale appears. They claim to be super comfortable and go perfectly with that blouse she just bought. What does Claudia think? That she now “needs” those shoes.
Until then, did Claudia need shoes? No! And what happened? Marketing created the desire to consume, and if the image of an advertisement was able to create that desire, imagine what experiential marketing can do.