What Is Growth Marketing vs Marketing?

Dive into business data optimization and best practices.
Post Reply
sakibkhan22197
Posts: 295
Joined: Sun Dec 22, 2024 3:51 am

What Is Growth Marketing vs Marketing?

Post by sakibkhan22197 »

Growth hacking and traditional sales and marketing differ on many levels. To put it in simple terms, growth hacking is an advanced version of sales and marketing as we’ve previously known them. While traditional marketers relied less on data and more on guesswork to make decisions, growth hackers are more goal-oriented and data-driven.

Traditional marketers strived to make the most out of the strategies they used until they were no longer effective. On the flip side, growth hackers are constantly working on boosting performance through newer strategies and improved tactics.

Another big difference between growth hacking marketing thailand email list and traditional marketing is cost. Traditional marketing costed a lot but without much in return. Conversely, companies focused on growth hacking always aim to drive expenses down through personalized marketing and by being hyper-focused in their sales targeting. While growth hacking focuses on cost-efficient marketing strategies and targeted sales, companies looking to optimize their overall business strategy may benefit from management consulting services fueled by best-in-class consultants.

What Is an Example of Growth Hacking?
There are endless stories of how big brands have used innovative strategies to expand their business. Here are the some of most popular examples of growth hacking:

PayPal: In its early years, PayPal offered users a 10$ bonus for each referral who signed up and linked a credit card or bank account. This creative approach resulted in exponential growth in PayPal’s user base and allowed it to outcompete all other fin-tech services at the moment.
Facebook: to attract more users rapidly, Facebook started as a college student-only social network. That exclusivity resulted in a massive fear of missing out (FOMO) among college students, which pushed more and more users to join the network and interact with their friends.
DropBox: The cloud storage giant encouraged users to invite others in return for more storage space. None of their competitors at the time offered such an incentive, which explains the outstanding growth the company has seen at the time.
What Skills Do Growth Hackers Need?
Contrary to traditional sales and marketing, growth hacking requires more complex soft skills and core talents. But the good news is, traditional marketers could master growth hacking if they work deliberately to expand their skill set.

Here are three crucial skills every growth hacking sales rep or marketer should possess:

Analytical skills: Because growth hacking is all about data and experimentation, growth hackers must have an analytical mind. Being able to analyze data, understand metrics, and test hypotheses are essential skills for making informed decisions.

Creativity: As we’ve already mentioned, growth hacking is all about coming up with new, original solutions to difficult problems. Growth hackers must be natural problem-solvers who are able to think outside the box and generate innovative ideas.

Interpersonal skills: Growth hacking is a team effort that requires constant collaboration and communication between teams with different backgrounds and viewpoints. A growth hacker that can fit well within a group and lead their team when needed will always bring better results in the end.

Wrapping It Up
Growth hacking sales and marketing is a set of data-driven practices that enable you to reach more potential leads quickly. Because it’s focused on creativity and experimentation, this approach has become one of the best ways for B2B companies to thrive and transform in recent years.

There are endless advantages to gain when you adopt growth hacking into your marketing and sales systems. Not only does this approach cost less to execute, but it’ll also help you continually scale your business at a faster rate and beat all your competitors.

Businesses should use different growth hacking tactics, depending on their marketing objectives and the gaps they want to fill in their sales cycle. We’ve shared in this article some of the best tactics you can adopt to accelerate your results — which include using AI technologies, implementing marketing automation, and leveraging data analytics.
Post Reply