Optimize your Google My Business listings
Posted: Sun Dec 22, 2024 6:15 am
If you haven't already, sign up for Google My Business .
There you can create listings for individual business locations.
Add the URLs for each of your location pages to your taiwan phone code business profile.
Follow Google's guidelines to optimize each of your location pages.
Guidelines include:
Check each location.
List precise times.
Add photos.
Manage and respond to reviews.
Also keep in mind the following important rules about multi-location listings:
Name consistency: The names listed for each of your locations should be strong and compelling (for example: "The Home Depot" should not be called "Home Depot at Springfield").
Category consistency: All locations must include at least one category that represents the business as a whole (for example: all “PetSmart” locations would have the category “Pet Supply Store”).
However, these rules do not apply if your business locations actually serve very different purposes.
An example of this would be McMenamins.
It is a chain of breweries in Portland but some of its locations are also hotels.
Their listings reflect these differences:
Local SEO Strategies - Miscellaneous Business Listings
image.png
Using Google My Business Insights
Google has been working hard over the past year to improve the data they provide in Google My Business Insights.
I have been particularly impressed with some of their more recent additions.
The new interface gives you valuable data that saves time when you have multiple locations to monitor.
Local SEO Strategies - Diverse Locations
image.png
Google even recently gave us back some of our keyword data.
Google My Business now shows us a month of data on the queries people used to find our business.
In the world of Google (“not provided”) this can be crucial for your local SEO strategy.
Dig deeper and you can see data on:
How customers search for your business.
Where customers see your business (listed in search or listed on maps).
Customer behavior (visits to your website, requests for directions, and phone calls).
Unlike previous versions of Google My Business, you can now get this data for the last three months.
There you can create listings for individual business locations.
Add the URLs for each of your location pages to your taiwan phone code business profile.
Follow Google's guidelines to optimize each of your location pages.
Guidelines include:
Check each location.
List precise times.
Add photos.
Manage and respond to reviews.
Also keep in mind the following important rules about multi-location listings:
Name consistency: The names listed for each of your locations should be strong and compelling (for example: "The Home Depot" should not be called "Home Depot at Springfield").
Category consistency: All locations must include at least one category that represents the business as a whole (for example: all “PetSmart” locations would have the category “Pet Supply Store”).
However, these rules do not apply if your business locations actually serve very different purposes.
An example of this would be McMenamins.
It is a chain of breweries in Portland but some of its locations are also hotels.
Their listings reflect these differences:
Local SEO Strategies - Miscellaneous Business Listings
image.png
Using Google My Business Insights
Google has been working hard over the past year to improve the data they provide in Google My Business Insights.
I have been particularly impressed with some of their more recent additions.
The new interface gives you valuable data that saves time when you have multiple locations to monitor.
Local SEO Strategies - Diverse Locations
image.png
Google even recently gave us back some of our keyword data.
Google My Business now shows us a month of data on the queries people used to find our business.
In the world of Google (“not provided”) this can be crucial for your local SEO strategy.
Dig deeper and you can see data on:
How customers search for your business.
Where customers see your business (listed in search or listed on maps).
Customer behavior (visits to your website, requests for directions, and phone calls).
Unlike previous versions of Google My Business, you can now get this data for the last three months.