Ad filtering tampers your marketing data. Besides poland country code for whatsapp hiding your ads, ad blockers can invalidate your tracking settings. Any ad-blocking user is simply not registered by the analytical tools. Besides skewing your campaign reports, it can force you to turn off a profitable campaign.
Ad blocking diminishes UX. This software doesn't always block ads in full, which may look like if your website is from the '90s with broken links and missing content everywhere. Needless to say, the user will be quick to blame your website design and never come back.
Marketer's Remedies Against Ad Blockers
More than 37% of users worldwide use ad blockers. Marketing is already a highly-competitive field and losing a third of traffic will only stiffen the rivalry. Luckily, there are a couple of remedies how to fight back the ad blockers.
Know your audience. Not all people are tech-savvy, so if you target Gen Z primarily with nutra products, then ad block might not be your problem at all. On the other hand, people of 25–34 I used ad blockers the most. If that's the case, just keep on reading.
Settle for server-side ads. HilltopAds makes sure your ads are always delivered and encourages publishers to implement ad block-proof solutions. Refrain from client-side ad insertion (CSAI) and choose server-side ad insertion (SSAI) . A setback in terms of personalized ads, but better penetration of ad blockers and lower ad buffering, which is good for UX.
Diversify your marketing strategy. Those who block ad banners might be OK with video ads. Remember that ad blockers emerged for a reason — users got tired of irrelevant and irritating ads. It would be wise to take the road less traveled toward the hearts and minds of the audience.
Learn where ad blocker popularity peaks. This way you will know in advance which GEOs and browsers are infested with ad blockers and redirect your campaigns elsewhere. We have already done all the work for you and prepared a report regarding ad blocker popularity.