Innovation without considering the company's competitiveness
Posted: Thu Jan 23, 2025 8:19 am
SoftwareSeni discusses this quite often. Innovation is one way for companies to increase their business competitiveness. However, many people still do not understand this. So, many innovations end up stalling. In vain. Well, innovation can be realized in various ways. It's not always products that experience innovation. It can be with digital business transformation, for example. There are 2 fatal mistakes that are often made by companies in the innovations they make:
This mistake is often made by companies that are undergoing digital business transformation. Many assume that the more technology is used, the digital business transformation process will automatically succeed. In fact, it is not. Because in the end, it is human resources that will determine the success or failure of a company's digital business transformation. Well, to find out more details about this, SoftwareSeni has prepared an article about digital business transformation for you to read. Eheee.
Innovation without considering consumers
Did you know? 42% of startup failures are because there is no list of united arab emirates cell phone numbers market that needs their products. Of course, it's not random data. CBinsights.com is the one who published the data. In fact, you know yourself, startup companies are formed from product and service innovations. Unfortunately, the innovation that should be able to increase competitiveness, actually backfires on the company.
Therefore, in doing innovation, it cannot be done carelessly. There is a stage called market research. This stage is carried out to ensure that the product innovation carried out by the startup company has a market. Don't let it happen, after you have gone a long way to develop a digital product, but no one needs the product.
5. Investment
Oh yeah, you already know, right, the cost & time you spend to create a digital product can be categorized as an investment? However, many people see it from the opposite perspective. Considering digital products as their liabilities.
Well, this is where it all comes from. All costs used in building digital products will be counted as expenses. So, many companies do not have a return on investment (ROI) strategy from the costs incurred to create digital products.
As a result, many people sacrifice IT projects in order to get the cheapest price possible. Turning a blind eye to the function and optimization of digital products. Seriously, low-cost software development is dangerous.
This mistake is often made by companies that are undergoing digital business transformation. Many assume that the more technology is used, the digital business transformation process will automatically succeed. In fact, it is not. Because in the end, it is human resources that will determine the success or failure of a company's digital business transformation. Well, to find out more details about this, SoftwareSeni has prepared an article about digital business transformation for you to read. Eheee.
Innovation without considering consumers
Did you know? 42% of startup failures are because there is no list of united arab emirates cell phone numbers market that needs their products. Of course, it's not random data. CBinsights.com is the one who published the data. In fact, you know yourself, startup companies are formed from product and service innovations. Unfortunately, the innovation that should be able to increase competitiveness, actually backfires on the company.
Therefore, in doing innovation, it cannot be done carelessly. There is a stage called market research. This stage is carried out to ensure that the product innovation carried out by the startup company has a market. Don't let it happen, after you have gone a long way to develop a digital product, but no one needs the product.
5. Investment
Oh yeah, you already know, right, the cost & time you spend to create a digital product can be categorized as an investment? However, many people see it from the opposite perspective. Considering digital products as their liabilities.
Well, this is where it all comes from. All costs used in building digital products will be counted as expenses. So, many companies do not have a return on investment (ROI) strategy from the costs incurred to create digital products.
As a result, many people sacrifice IT projects in order to get the cheapest price possible. Turning a blind eye to the function and optimization of digital products. Seriously, low-cost software development is dangerous.