Why are case studies important in your content marketing strategy ? Because they represent a real example of a solved problem and a success achieved, in the form of a story. Thus they increase your authority on the web and the trust of your potential customers. Customer Relations: Ready-made Material for Creating Content Marcus Sheridan had a chad business email list swimming pool company that almost went bankrupt in 2008. Then he decided to start a blog, answering questions from his customers in various articles. Now his company website has gained a lot of traffic and the company is booming.
This story by Marcus Sheridan is a case study. for your content marketing strategy, because they provide you with continuous ideas for creating content. Follow Sheridan's example. Sharing Information: To Reveal or Not to Reveal the Secrets of the Trade? Here's a question that many people raise before starting a blog: by writing content about my skills, I will reveal my secrets and the competition will take advantage of it. No one can ever steal someone else's skills. If a web agency writes a series of articles on how a website should be created, a competing company can at most use that information to try to work better, nothing more.