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SEM ( Search Engine Marketing )

Posted: Thu Jan 23, 2025 7:03 am
by sohanuzzaman54
Digital technology also allows you to advertise by utilizing SEM on Google, Facebook or Instagram, known as Ads . Compared to SEO, advertising with SEM does require a slightly higher cost. However, the results are said to be much faster, because this advertising method allows your ads to always appear on the first page of search engines or social media with the appropriate target market.

You don't have to use all of the above methods to advertise your product or promote your business. Choose the advertising method that best suits your business type and budget, then maximize it to promote and sell through the media you choose.

Benefits of Using Digital Technology in Business

Switching to digital marketing methods is not easy, list of egypt cell phone numbers especially for middle to lower class business owners who tend to be insensitive to change. However, there are actually many benefits that can be obtained by utilizing digital technology in business, here are some of them:

1. Business is conducted online
Having your own business or enterprise has become a dream for many people. Because, you no longer have strict working hours, even you are the boss of your own business. However, it will certainly be very troublesome if your business is run conventionally, because your movement as a business owner will be very limited and you have to spend extra money to recruit employees.

Now, with the internet, you will be more free to organize and run your business. Certainly, business marketing methods are no longer just word of mouth or using brochures. You can introduce and promote your business digitally, aka online . One very simple way of introduction and promotion is through social media platforms , such as Facebook or Instagram.

2. Reduce Capital and Operational Costs
Another benefit of a business that has gone online is being able to suppress or even reduce production and operational costs incurred. These production costs include the capital that you must prepare to open a shop and carry out renovations. While operational costs include paying employee salaries to purchasing electricity. Now, you only need a cellphone or laptop to run a business.

Data from HubSpot shows that the best way to market a business is through social media and email marketing . A technique called copywriting is a special strategy for the successful use of these two digital platforms . The impact? A survey conducted by Gartner Digital Marketing showed that 40% of entrepreneurs admitted to significant savings and 28% decided to start shifting from traditional methods to digital technology.