Exploration and Discovery of Search Engine Marketing in China
Posted: Thu Jan 23, 2025 6:44 am
Part 2 Display Advertising Marketing (Programmatic Advertising, DSP, DMP, Data Analysis)
088 Preface——There will always be a time to ride the wind and waves, set sail to cross the vast ocean——Qu Haijia, Marketing Director of Zhiwei Technology
091 The Current Situation of China's DSP Industry and DSP Purchase Decision Guide - Qu Haijia, Marketing Director of Zhiwei Technology
101 Business Owners’ Guide to Avoiding Scams in Programmatic Advertising Purchasing——Wu Jun, Senior Product VP of iSmart
112 Native Advertising——The Second Spring of Advertisers’ Channel Distribution and Media Traffic Monetization——Liu Peng, author of Computational Advertising
118 Interpretation of the current situation of programmatic advertising's advanced algorithms and traffic fraud - Exclusive content from Sohu Big Data Center - Guan Yanfang, Deputy General Manager of Sohu Big Data Center
124 Weibo's own DSP - Fanstong delivery and operation skills - Weibo National Channel Strategy Director Hu Yi
131 Sohu Huisuan’s Guide to Targeted Marketing – Making Precision Marketing Easier – Yu Lan, General Manager of Sohu Group’s Precision Center
135 The core of digital marketing - How do enterprises use data management platforms (DMP) for precision marketing - Song Xing, General Manager of Publicis Data Solutions
150 How to use data analysis to achieve exponential growth in iran phone number data marketing——GrowingIO CEO·Zhang Ximeng
158 How to use A/B testing to drive marketing optimization——Yaohe Technology CEO·Wang Ye
164 Former Baidu data expert shares how companies can use data to create marketing value - Former Baidu data technology expert Bi Ran
Chapter 3 Search Engine Marketing
172 Preface - in the New Era - Boya Cube COO Guan Yongsheng
173 Marketing ROI Improvement Strategy under the Situation of Traffic Tragedy——Guan Yongsheng Explains Enterprise Integrated Marketing Solutions——Boya Cube COO·Guan Yongsheng
181 Using Big Data Probability Theory can greatly improve SEM delivery ROI - Best Practices from Pfizer - Wang Shuo, Senior Director of Pfizer
187 The experience of precision marketing with huge investment - the authoritative guide of "old-fashioned keyword advertising" and "new favorite information flow advertising" - Ma Shuchun, Director of Zibolan Optimization Center.
088 Preface——There will always be a time to ride the wind and waves, set sail to cross the vast ocean——Qu Haijia, Marketing Director of Zhiwei Technology
091 The Current Situation of China's DSP Industry and DSP Purchase Decision Guide - Qu Haijia, Marketing Director of Zhiwei Technology
101 Business Owners’ Guide to Avoiding Scams in Programmatic Advertising Purchasing——Wu Jun, Senior Product VP of iSmart
112 Native Advertising——The Second Spring of Advertisers’ Channel Distribution and Media Traffic Monetization——Liu Peng, author of Computational Advertising
118 Interpretation of the current situation of programmatic advertising's advanced algorithms and traffic fraud - Exclusive content from Sohu Big Data Center - Guan Yanfang, Deputy General Manager of Sohu Big Data Center
124 Weibo's own DSP - Fanstong delivery and operation skills - Weibo National Channel Strategy Director Hu Yi
131 Sohu Huisuan’s Guide to Targeted Marketing – Making Precision Marketing Easier – Yu Lan, General Manager of Sohu Group’s Precision Center
135 The core of digital marketing - How do enterprises use data management platforms (DMP) for precision marketing - Song Xing, General Manager of Publicis Data Solutions
150 How to use data analysis to achieve exponential growth in iran phone number data marketing——GrowingIO CEO·Zhang Ximeng
158 How to use A/B testing to drive marketing optimization——Yaohe Technology CEO·Wang Ye
164 Former Baidu data expert shares how companies can use data to create marketing value - Former Baidu data technology expert Bi Ran
Chapter 3 Search Engine Marketing
172 Preface - in the New Era - Boya Cube COO Guan Yongsheng
173 Marketing ROI Improvement Strategy under the Situation of Traffic Tragedy——Guan Yongsheng Explains Enterprise Integrated Marketing Solutions——Boya Cube COO·Guan Yongsheng
181 Using Big Data Probability Theory can greatly improve SEM delivery ROI - Best Practices from Pfizer - Wang Shuo, Senior Director of Pfizer
187 The experience of precision marketing with huge investment - the authoritative guide of "old-fashioned keyword advertising" and "new favorite information flow advertising" - Ma Shuchun, Director of Zibolan Optimization Center.