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Trust us, a good reputation is the key to landing in your inbox and not the spam folder. When to Reconfirm Activity So, when should you hit the reconfirm button? Here are some of the top scenarios: Drastic drop in engagement: If your open or click-through rates have dropped significantly, it might be time to separate out the engaged from the not-so-engaged. Follow the rules: Email regulations like GDPR and CAN-SPAM are no joke. Revalidation activities can help you stay compliant and avoid any legal issues.

Spring Cleaning: If you haven't organized your overseas chinese uk data list in a while, a reaffirmation activity can help you get started again. Not sure if you should conduct a revalidation exercise? You can contact the GetResponse compliance team for advice on this email address: Benefits of running a reaffirmation campaign You might be thinking, ‘won’t I lose subscribers?’ Well, maybe. But that’s not necessarily a bad thing: One of the biggest benefits of improving email deliverability? Better deliverability.

When your list is filled with inactive subscribers, your engagement metrics will suffer. Low engagement may make email providers think your messages are of no value, which increases the chances of landing in the dreaded spam folder. By running a reaffirmation campaign, you can actively weed out inactive subscribers. The result? Higher engagement rates and a healthier sender reputation. This means more of your future emails are likely to arrive where they belong - in your subscribers' primary inboxes.