What is Voice Search Optimization (VSO)?
Posted: Thu Jan 23, 2025 6:30 am
Voice search optimization (VSO) is the process of optimizing website content for search queries made by voice. Unlike text-based search, voice search queries are often uttered in a natural conversational style, so VSO must be tailored to suit that.
About the voice search market
The voice search market is predicted to account for approximately 50% of all searches by 2020, and in fact, the global voice and language recognition market has grown advertising database rapidly from 2015 to 2020. It is predicted to expand at a compound annual growth rate (CAGR) of 19.5% from 2021 to 2026, and the outlook for market expansion is very positive.
How to use Voice Search Optimization (VSO) effectively
Here we will explain how to use VSO.
1. Optimizing Natural Language Processing
Voice search uses a natural conversational format, which is why Natural Language Processing (NLP) plays a key role. Website content can be made voice search-friendly by including question-based and conversational keywords.
2. Use long-tail keywords
Voice searches typically involve longer queries, so it's important to incorporate long-tail keywords into your content to accommodate this, using specific phrases like "good sushi places in Tokyo."
3. Create an FAQ page
An FAQ page is a page that summarizes the questions that users frequently ask . Since voice search queries are often in the form of questions, having an extensive FAQ page can effectively respond to voice searches.
About the voice search market
The voice search market is predicted to account for approximately 50% of all searches by 2020, and in fact, the global voice and language recognition market has grown advertising database rapidly from 2015 to 2020. It is predicted to expand at a compound annual growth rate (CAGR) of 19.5% from 2021 to 2026, and the outlook for market expansion is very positive.
How to use Voice Search Optimization (VSO) effectively
Here we will explain how to use VSO.
1. Optimizing Natural Language Processing
Voice search uses a natural conversational format, which is why Natural Language Processing (NLP) plays a key role. Website content can be made voice search-friendly by including question-based and conversational keywords.
2. Use long-tail keywords
Voice searches typically involve longer queries, so it's important to incorporate long-tail keywords into your content to accommodate this, using specific phrases like "good sushi places in Tokyo."
3. Create an FAQ page
An FAQ page is a page that summarizes the questions that users frequently ask . Since voice search queries are often in the form of questions, having an extensive FAQ page can effectively respond to voice searches.