Showed that the heat points change depending on the image

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This technique consists of evaluating the visual behavior of a reader or viewer to analyze where they direct their gaze using heat maps. His study, carried out with a sample of 106 people, . As we can see below, in the first image, the gaze was directed at the test subject, while in the second it was focused on the title of a website or an advertisement. Thus, when subjects saw the image in which the baby was facing them, they did not pay much attention to the website or the advertisement.



However, when it was the turn of malta consumer mobile number list the image in which the baby was looking at the advertisement, the subjects directed their gaze to where the baby was looking, paying much more attention to the website or the advertisement. Roger Neuromarketing4. The case of Ford Using various techniques, he found that when consumers looked at sports cars, areas of the brain related to pleasure were activated (the same ones that are activated by sex and cocaine, for example). All of these examples and data can be an important preliminary step to later create an attraction marketing strategy in which words, colors, messages, etc.



are used that are closely linked to the consumer's emotion. 5. The case of Carls Jr. This burger restaurant used EEG and eye tracking equipment in its commercial to measure the following: Level of stimulation Level of motivation Cognitive load The heat map displayed over the video shows the focus of attention of a typical viewer. Want to check it out? 6. The Mediamarkt case This brand is a great example of how the technique of avoiding price rounding makes products appear cheaper. mediamarkt neuromarketingSource: Mediamarkt 7. The Cheetos campaign For the famous laundromat prank ad, Cheetos used focus groups and an EEG study (using the electroencephalogram), a neuromarketing tool , to gauge the response of its audience.