By effectively utilizing the 4P analysis, companies can improve their competitiveness in the market and achieve sustainable growth. First, when entering a new market, it is important to conduct a detailed analysis of the 4P elements of that market.
When considering entering an overseas market, it is necessary to develop products and set prices that are tailored to local customer needs, select appropriate sales channels, and engage in effective promotional activities.
Specifically, these include adjusting product lineups 99 acres database to suit local culture and tastes, setting prices according to local purchasing power, partnering with local distribution partners and opening directly-operated stores, and conducting promotional activities using local media and digital channels.
Analysis of needs and trends through 4P analysis
Next, we use 4P analysis to understand customer needs and market trends, and develop products based on those needs, thereby improving customer satisfaction and strengthening our competitive edge.
Specifically, they improve products and develop new products based on customer feedback, review pricing to reflect the value of the product, develop new sales channels and optimize existing channels, and run marketing campaigns to coincide with the launch of new products.
Creating an effective marketing strategy using 4P analysis
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