How you can use this insight
Posted: Thu Jan 23, 2025 4:56 am
But why is social commerce so popular? One reason is that it meets consumers where they already are. According to data from McKinsey, the majority of consumers use at least three channels for each purchase journey. For many, checking Facebook, Instagram or TikTok daily—whether they’re casually scrolling or searching for new products—has become finland b2b leads as routine as brushing their teeth.
Networks continue to experiment with and formalize ecommerce capabilities to bring convenience to consumers and present brands with new revenue streams. For example, TikTok Shop launched in September 2023, enabling users to find and shop for items even more easily.
A listing for a full-length arched mirror on TikTok Shop. The listing features a 30% off promotion and several buttons including "buy now" and "add to cart."
US annual social commerce sales per buyer are projected to double from $628 million to $1.224 billion in 2027, based on a forecast from Insider Intelligence.
Social commerce makes it infinitely easier for brands to deliver the seamless purchase experience buyers want. You can turn a casual scroller into a new customer in a couple of clicks. For example, if you’re a retail business and a holiday is coming up, you can create a shoppable Facebook ad or offer a limited time offer using Instagram Shops for your seasonal product lines.
If you’re not already, look into what social commerce functionality is available on the channels your audience spends the most time on. From TikTok to YouTube livestream shopping, there is a growing number of ways to connect with ready-to-buy consumers.
If you’re a Sprout user, take advantage of our integrations with Shopify and Facebook Shops by connecting your product catalogs with our platform—you can quickly add product links in your outbound posts and customer replies.
Networks continue to experiment with and formalize ecommerce capabilities to bring convenience to consumers and present brands with new revenue streams. For example, TikTok Shop launched in September 2023, enabling users to find and shop for items even more easily.
A listing for a full-length arched mirror on TikTok Shop. The listing features a 30% off promotion and several buttons including "buy now" and "add to cart."
US annual social commerce sales per buyer are projected to double from $628 million to $1.224 billion in 2027, based on a forecast from Insider Intelligence.
Social commerce makes it infinitely easier for brands to deliver the seamless purchase experience buyers want. You can turn a casual scroller into a new customer in a couple of clicks. For example, if you’re a retail business and a holiday is coming up, you can create a shoppable Facebook ad or offer a limited time offer using Instagram Shops for your seasonal product lines.
If you’re not already, look into what social commerce functionality is available on the channels your audience spends the most time on. From TikTok to YouTube livestream shopping, there is a growing number of ways to connect with ready-to-buy consumers.
If you’re a Sprout user, take advantage of our integrations with Shopify and Facebook Shops by connecting your product catalogs with our platform—you can quickly add product links in your outbound posts and customer replies.