How gamification will evolve in email marketing

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As an email marketer, your constant efforts are lean towards capturing the audience and driving immediate results through your campaigns. Special occasions such as mother’s day, christmas, new year’s, and valentine’s day are the ones on which the ecommerce sector keeps a vigilant watch. That’s true for industry giants or sme gift portals. But no industry can beat the traction florists get from their analytics during valentine’s season. History shows us, giving flowers on valentine’s day has been a tradition.

Thus, during valentine’s, the floral ig data industry works hard at increasing their open and click through rates to convert the maximum number of users. That, in turn, leads florists to experience a tremendous increase in sales. The question that arises here is: amidst the relentless competition, issues of inbox delivery, and inbox clutter, how can one segment their audience that will boost the conversion metrics? You’ll find the major segments that online florists use to increase open and click-through rates during the valentine’s season.

It will also explain how email can be the weapon that can give subscribers what they want, which will, in turn, get your profits growing. And if you’re interested in learning more on this topic, you’ll find useful information on increasing open-rates, here. The early planners this group of subscribers look forward to ordering early to avoid paying extra costs that come with ordering flowers for valentine’s day. How do you grab the attention of the early valentine planners? You: target them with valentine-specific emails that offer them early bird discounts.