Create guidelines for your tone of voice

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Your tone of voice is how you connect and interact with your audience. The best way to achieve this is to align it with your brand values, mission, and the voice of your audience.

Once you have an idea of ​​what it should sound like, match your tone of voice to the content format you are using to communicate.

If you haven't already, create your tone of voice guidelines with our free template .

Don't be afraid to get creative: the goal is to stand out from the competition. And with a list of antarctica consumer email unique and consistent tone of voice, your brand will gain authority (and popularity) within its niche.
Can dogs eat watermelon featured snippet
Petco is ranked 10 in this example, so optimizing the page and potentially earning the featured snippet is achievable.

Perform a manual competitor analysis and see what the featured page has that yours doesn't.

Does it include a concise and accessible definition of the query?
Does it directly answer the question with enough detail?
Does it provide a helpful list that matches the search intent?
In the example above, we can see that the page answers the question directly in the meta title and has a useful, yet concise, answer extracted from the page.

Depending on the keyword and the featured snippet in question, you can reorganize your content to better serve users and hopefully earn that snippet.

Schema Markup
Schema Markup is a kind of digital map for Google bots and is perhaps the most technical element of advanced on-page SEO that we will discuss in this article.