Let’s get real: Enhance your authentic marketing strategy
Posted: Thu Jan 23, 2025 4:24 am
You can’t have authenticity in marketing if you ghost your audience. This is your sign to prioritize social media customer care every single day, and to provide extra social media customer care training to align your customer service and social efforts.
Create content that feels native to each social platform
Hear me out on this one. We’ve all seen a Reel with a TikTok logo on it—and there’s something inherently inauthentic when you can tell that a brand is simply copy/pasting content from one platform into another.
Sometimes, this is necessary and even warranted. But part estonia b2b leads of authentic marketing is creating content that feels true to the platform consumers are consuming it in.
As much as you can, create Reels and TikTok videos that feel native to those platforms by using the fonts or text-to-speech voices each platform provides.
New platforms will come and go. Content format preferences will ebb and flow. But the need for authentic marketing will persist through every evolution of social media.
Use the tips and tricks in this article to bring more authenticity into your marketing strategy—your audience, and leadership team, will thank you.
Part of authentic marketing is understanding what consumers want, and the latest overall trends in the social media environment. Download The 2023 Sprout Social Index™ to keep your team and strategy one step ahead.
The influencer space has ballooned into a multi-billion dollar phenomenon, meaning influencer marketing has made its name as a key marketing strategy. Brands of all shapes and sizes are eager to find ways to feature creators in their campaigns.
Create content that feels native to each social platform
Hear me out on this one. We’ve all seen a Reel with a TikTok logo on it—and there’s something inherently inauthentic when you can tell that a brand is simply copy/pasting content from one platform into another.
Sometimes, this is necessary and even warranted. But part estonia b2b leads of authentic marketing is creating content that feels true to the platform consumers are consuming it in.
As much as you can, create Reels and TikTok videos that feel native to those platforms by using the fonts or text-to-speech voices each platform provides.
New platforms will come and go. Content format preferences will ebb and flow. But the need for authentic marketing will persist through every evolution of social media.
Use the tips and tricks in this article to bring more authenticity into your marketing strategy—your audience, and leadership team, will thank you.
Part of authentic marketing is understanding what consumers want, and the latest overall trends in the social media environment. Download The 2023 Sprout Social Index™ to keep your team and strategy one step ahead.
The influencer space has ballooned into a multi-billion dollar phenomenon, meaning influencer marketing has made its name as a key marketing strategy. Brands of all shapes and sizes are eager to find ways to feature creators in their campaigns.