Monetization methods that indirectly contribute to business
Posted: Thu Jan 23, 2025 4:11 am
Next, let's look at monetization methods that indirectly contribute to your business through owned media.
Here are four ways you can indirectly contribute to your business.
Increased awareness
You can increase your company's awareness by continuously disseminating high-quality information through your owned media.
It is possible to increase awareness by increasing search traffic, aiming for shares on social media, and increasing the number of customers attracted from owned media . If awareness increases, your company will be more likely to be an option when considering products or services , so it is ideal for users to recall your company name and the name of the website you operate.
By increasing awareness, sales activities will also brazil mobile phone numbers database become smoother as more customers say, "I always read your articles!"
Lead generation
Owned media is also effective in attracting potential customers who are interested in your company's products and services.
For example, you can acquire leads by placing a form for requesting information or applying for a seminar in the content . You can also encourage people to sign up for your email newsletter.
Collecting information about potential customers and building relationships with them can lead to increased sales in the future.
In the B2B business, where potential customers tend to compare options online and narrow down their choices before contacting a sales representative, it is becoming increasingly important to acquire leads and make contact with potential customers at an early stage .
Even if potential customers have a need for your company's products or services, it is difficult to expect sales from such potential customers who have a latent need but are still in the information-gathering stage. However, by making good use of MA (marketing automation) to acquire leads, create ongoing contact, and conduct sales activities when the need becomes apparent, this can greatly contribute to increasing sales.
Obtaining enquiries
Obtaining an inquiry is closer to sales than obtaining a lead.
If you can meet the needs of potential customers through articles on your owned media and present clues to solving their problems, you can get them interested in your products and services, which can lead to inquiries. In particular, in B2B businesses, increasing the number of inquiries in order to negotiate with highly promising customers directly leads to sales .
Obtaining inquiries is more difficult than acquiring leads, so take into account the current situation of attracting visitors to your owned media and consider whether to prioritize acquiring leads or acquiring inquiries.
Nurturing
Even if a user leaves your owned media after reading an article, they may return after some time has passed, and the more this happens, the more your owned media will contribute to building relationships with potential customers.
In addition to article content, it is also possible to build relationships through a variety of content , such as having customers watch seminar videos or download white papers .
Through this type of nurturing, owned media can indirectly contribute to a business by creating opportunities for future sales.
Here are four ways you can indirectly contribute to your business.
Increased awareness
You can increase your company's awareness by continuously disseminating high-quality information through your owned media.
It is possible to increase awareness by increasing search traffic, aiming for shares on social media, and increasing the number of customers attracted from owned media . If awareness increases, your company will be more likely to be an option when considering products or services , so it is ideal for users to recall your company name and the name of the website you operate.
By increasing awareness, sales activities will also brazil mobile phone numbers database become smoother as more customers say, "I always read your articles!"
Lead generation
Owned media is also effective in attracting potential customers who are interested in your company's products and services.
For example, you can acquire leads by placing a form for requesting information or applying for a seminar in the content . You can also encourage people to sign up for your email newsletter.
Collecting information about potential customers and building relationships with them can lead to increased sales in the future.
In the B2B business, where potential customers tend to compare options online and narrow down their choices before contacting a sales representative, it is becoming increasingly important to acquire leads and make contact with potential customers at an early stage .
Even if potential customers have a need for your company's products or services, it is difficult to expect sales from such potential customers who have a latent need but are still in the information-gathering stage. However, by making good use of MA (marketing automation) to acquire leads, create ongoing contact, and conduct sales activities when the need becomes apparent, this can greatly contribute to increasing sales.
Obtaining enquiries
Obtaining an inquiry is closer to sales than obtaining a lead.
If you can meet the needs of potential customers through articles on your owned media and present clues to solving their problems, you can get them interested in your products and services, which can lead to inquiries. In particular, in B2B businesses, increasing the number of inquiries in order to negotiate with highly promising customers directly leads to sales .
Obtaining inquiries is more difficult than acquiring leads, so take into account the current situation of attracting visitors to your owned media and consider whether to prioritize acquiring leads or acquiring inquiries.
Nurturing
Even if a user leaves your owned media after reading an article, they may return after some time has passed, and the more this happens, the more your owned media will contribute to building relationships with potential customers.
In addition to article content, it is also possible to build relationships through a variety of content , such as having customers watch seminar videos or download white papers .
Through this type of nurturing, owned media can indirectly contribute to a business by creating opportunities for future sales.