Define the focus of your research

[kexej28769@nongnue]

Before you start collecting data, you need to know the focus of your research. This allows you to choose the right research method and tools.

Have a question about your business? See a market opportunity you want to explore further? Noticed something curious about your product?

Based on your initial observations or questions, you can begin to explore what people are searching for online to determine their intentions, pain points, and preferences . This can help you narrow your search and lead you to the haiti email list next steps in developing a research plan.

As a shoe company owner launching a new line of shoes, you might want to use Semrush’s Keyword Magic Tool . First, choose the country you’re targeting, then type in your keyword. For example, “running shoes.”

Then change your search criteria from All results to Questions:
Major research has revealed some consistent themes:

How to choose shoes for racing bikes?
How to adjust road bike shoe cleats?
How to choose running shoes?
This initial research provides some ideas for where to focus our research . For the sake of this example, let’s explore the question of which running shoes consumers think are best and why.