Remember! Not all e-commerce has easy return rules. Or it could be that e-commerce does not provide a return facility for purchased goods. If this happens, of course the problem of consumer dissatisfaction with the goods they buy cannot be managed. So, of course consumers will look for ways to give their opinions on the goods they have bought. Whether it's through product reviews, or even application reviews from the Play Store & App Store . Wow, if e-commerce mobile apps get bad ratings, as well as bad reviews from consumers, of course it will more or less influence potential consumers to switch to other e-commerce platforms.
Well, augmented reality technology in e-commerce is considered suitable. Especially for e-commerce that does not have a return regulation for purchased goods. It does not mean it is bad, it's just list of northeast cell phone numbers that not all purchased goods can be returned, right? For example, food. If consumers buy food online, of course it would be strange and disgusting if the food was returned just because the taste was not right on the tongue, or the portion size of the food did not match expectations.
By presenting augmented reality technology in e-commerce, consumers can actually see in real through their smartphone screens, dimensions, colors, and other aesthetic things related to the goods they want to buy. So, indirectly you provide a solution for most consumers regarding the goods they will buy. The impact is quite positive! Try to see a handful of user reviews of the Dulux Visualizer application.
Dulux Visualizer
Dulux Visualizer
How about it? Interested? Hehehehe
Dulux all the time, they say they are not sponsors, try another one.
Okay, okay, be patient. Here, IKEA has it.
Ikea Place
Yes, Ikea also has augmented reality technology on their e-commerce. An application called Ikea Place . The augmented reality technology on the application allows consumers to see whether the furniture you are going to buy is suitable & sufficient for the room concept. So, for example, if you want to buy furniture from Ikea, you don't have to worry if the place for the furniture is too small.
3. Optimizing company profits
Indeed, the cost of creating an e-commerce application is not cheap. Especially if augmented reality technology is embedded in it. Want how many hundreds of millions? However, you need to remember that basically what you are doing is an investment. Like many companies did when switching from typewriters to computers, or from computers to laptops. However, if the cost of creating an e-commerce application with augmented reality technology alone is hundreds of millions, how can you make a profit?
It has been proven that the implementation of augmented reality technology in e-commerce can trigger an increase in consumer satisfaction with the products sold. Well, from that fact it will encourage a new premise with the tone:
1: Augmented reality technology in e-commerce triggers increased customer satisfaction in purchasing products.
2: Increasing customer satisfaction in purchasing products triggers increased profits.
Conclusion: Augmented reality technology in e-commerce triggers increased profits.
Isn’t that right? What is the basis for the conclusion “Augmented reality technology in e-commerce triggers increased profits”?
There are three things that will make you sure why customer satisfaction triggers increased profits due to the implementation of augmented reality technology in e-commerce.
Increase customer satisfaction levels
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