Business Data

Because it is thanks to the ROI parameter that decisions are made. So you can understand if a certain promotional work, with the related investments in terms of time and economic resources, has actually given the right results. Do you want to calculate the return on investment and understand if your business is benefiting from everything malaysian business email list you are organizing with your agency, with your team or simply with your skills? Here are some details to address to delve deeper into this topic.

Table of Contents
What is Marketing ROI, a definition
How to calculate ROI, here is the formula
5 Useful Principles for ROI Marketing
Don't confuse ROI and ROAS, you risk failure
Contextualize the ROI in the outlined strategy
Adjust ROI to the circumstances you are operating in
Manage ROI with the right tools for the right circumstances
How to Tell and Show ROI
What is Marketing ROI, a definition
ROI – return on investment – ​​is a fundamental KPI for evaluating the effectiveness of an advertising strategy because it indicates the profit obtained with a specific activity.



Thanks to this metric, so important for those who deal with digital marketing and web performance , a company or a freelancer can decide whether a promotional activity has a reason to exist.

This applies to everything from billboards to Google Ads advertising: you can understand if all this has generated a profit. But it can also draw other strategic considerations, such as those regarding the possibility of constantly improving an ADV channel or creating a comparison between two or more activities.

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