What will happen next?

[sadiksojib35]

The gap between agencies working the old-fashioned way, without automated document flow and CRM, and large companies with digitalization of all processes continues to grow. Given the worsening shortage of personnel, the profitability of a business is affected by both the development of the IT infrastructure and the level of trust in the brand, including the HR brand. I think that in the coming years this will cause a redistribution of forces in the real estate services market.

Franchise networks will strengthen - such players in peru telegram database the real estate agency services market have been gradually and organically accepting independent agencies and individual teams for several years now, ready to pay for the brand, educational projects, IT infrastructure, back office, developing their own business on this fertile soil.

In this context, it seems somewhat illogical, in my opinion, for large companies to buy other agencies with the aim of uniting them under one brand. The thing is that this always implies changes in the team - not everyone agrees to "sell themselves" together with the agency; eventually, realtors come to us who decide not to work under the new brand. At the same time, we understand that the main asset of real estate agencies is people, not used furniture and a rented office, albeit in a good location.

I think that the main struggle for the market was and will be between franchise networks. And the main strategy of large players, who have already established work with IT infrastructure and brand, will focus specifically on realtors: companies will invest in their development, provide conditions, plan how to retain qualified specialists.