Once you’ve identified your competitor’s most important product pages,
Posted: Thu Jan 23, 2025 3:35 am
A closer look at the products themselves. Since each offering is unique, it can be difficult to make a direct comparison. Instead, take note of all the most significant features of each product or service. Then ask yourself:
Are these products/services successful?
Are some of these products/services market leaders?
Is my competitor investing heavily in launching new turks and caicos islands email list products/services?
Is it abandoning any products/services or is it offering substantial discounts?
If you want to learn more about how your competitor promotes their core products or services, enter their domain into Advertising Research . Then analyze their ad copy for special prices, promotions, and the language they use to advertise them.
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Repeat this process for each of your competitors. As you do so, pay close attention to the types of products or services that are most successful for each competitor and compare that information to your own. Do you notice any trends? If so, take note.
Analyze competitors' promotion and positioning strategies
Next, analyze your competitors' promotional channels to see how they reach their audiences. This can help you understand their promotional strategy and identify the most resonant channels that can work for you, too , since your audiences likely overlap.
Are these products/services successful?
Are some of these products/services market leaders?
Is my competitor investing heavily in launching new turks and caicos islands email list products/services?
Is it abandoning any products/services or is it offering substantial discounts?
If you want to learn more about how your competitor promotes their core products or services, enter their domain into Advertising Research . Then analyze their ad copy for special prices, promotions, and the language they use to advertise them.
img-semblog
Repeat this process for each of your competitors. As you do so, pay close attention to the types of products or services that are most successful for each competitor and compare that information to your own. Do you notice any trends? If so, take note.
Analyze competitors' promotion and positioning strategies
Next, analyze your competitors' promotional channels to see how they reach their audiences. This can help you understand their promotional strategy and identify the most resonant channels that can work for you, too , since your audiences likely overlap.