Trend 1: Video is still king

[fomayof928@mowline]

Learn about the top 10 social media trends driving our cyprus b2b leads industry’s future, based on data from the report and the Index Council.

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Of course, video is the first social media trend on our list. TikTok, Instagram Reels, YouTube Shorts and other emerging video formats on LinkedIn and Threads have created feature parity, making video content a priority across networks. And although TikTok’s future in the US is uncertain, it’ll remain a mainstay in international markets.

We already know short-form video is one of the best ways to connect with your audience and reach new followers. But long-form video is resurging. TikTok, Instagram, LinkedIn and YouTube have all offered longer lengths over the past few years. For example, as of October 2024, YouTub Shorts can now be up to three minutes long. And, The 2025 Index found that YouTube is one of the top three platforms where people have social media profiles.

Instagram Reels range from 15 to 90 seconds. TikTok videos are three seconds to 10 minutes long.

For instance, Cheekbone Beauty uses video content across their social profiles. The makeup brand repurposes video content, but they also create videos tailored to the platform. For example, their LinkedIn focuses on highlighting media placements, brand storytelling and messages from their founder Jenn Harper.

Cheekbone Beauty LinkedIn post sharing the brand's history and milestones.