How to develop your first internet marketing strategy
Posted: Wed Jan 22, 2025 10:48 am
Internet marketing allows businesses of all types and sizes to build a loyal and engaged following.
However, starting from scratch can be daunting, especially if you have no marketing experience.
Here is a basic step-by-step guide that any beginner can canada telegram lead use to build their first digital or internet marketing strategy.
1. Identify your goals and key performance indicators (KPIs)
Start by setting your goals and thinking about how you are going to achieve them.
Broadly speaking, your marketing campaign should aim for one or more of the following:
Turn your ideal clients into potential clients by capturing their attention and intriguing them
Convert leads into first-time customers
Encourage customers to make repeat purchases and advocate for your brand
If your goal is to increase conversions, your KPIs are simple: higher conversion and profit rates.
If you want more organic traffic to your site, check your traffic sources in Google Analytics to see where your visitors are coming from.
If you don't get the expected results, it's a sign to review your strategy.
2. Define your target audience
You already know at a fundamental level who your ideal customers are. But it's worth redefining your target audience when working on a new marketing strategy.
That's because:
You may have collected more audience data since you last created a customer or persona profile.
There are ways to dig deeper that you may not have considered before.
Start with the basics. Using data from sales and analytics tools, take a look at who your typical buyer is:
Locality or region
Age range
Gender
Budget
Add details by conducting consumer surveys and interviewing existing customers. Choose loyal customers if you can, as they better reflect the type of people you want to attract.
However, starting from scratch can be daunting, especially if you have no marketing experience.
Here is a basic step-by-step guide that any beginner can canada telegram lead use to build their first digital or internet marketing strategy.
1. Identify your goals and key performance indicators (KPIs)
Start by setting your goals and thinking about how you are going to achieve them.
Broadly speaking, your marketing campaign should aim for one or more of the following:
Turn your ideal clients into potential clients by capturing their attention and intriguing them
Convert leads into first-time customers
Encourage customers to make repeat purchases and advocate for your brand
If your goal is to increase conversions, your KPIs are simple: higher conversion and profit rates.
If you want more organic traffic to your site, check your traffic sources in Google Analytics to see where your visitors are coming from.
If you don't get the expected results, it's a sign to review your strategy.
2. Define your target audience
You already know at a fundamental level who your ideal customers are. But it's worth redefining your target audience when working on a new marketing strategy.
That's because:
You may have collected more audience data since you last created a customer or persona profile.
There are ways to dig deeper that you may not have considered before.
Start with the basics. Using data from sales and analytics tools, take a look at who your typical buyer is:
Locality or region
Age range
Gender
Budget
Add details by conducting consumer surveys and interviewing existing customers. Choose loyal customers if you can, as they better reflect the type of people you want to attract.