Lack of a clear strategy
Posted: Wed Jan 22, 2025 10:40 am
Will the promotion work fall on fertile ground? Here we need an answer from you. If you are not going to close, then yes. Imagine 2 options. First. Summer, the site has finally been combed, it even shines. But it has a ridiculous traffic and no sales. And second. High traffic, the site - yes, it is not ideal. But people buy from it. What are you for? 
Of course, it all depends on the specific cases. For example, if you are practically not constrained by funds, then some of the advice does not make sense. And how do you divide your time between "E" and "Commerce"?
Before working with us, advertising campaigns in Yandex.Direct were created only on YAN. Statistics on these campaigns were not collected, a lot of non-convertible traffic was coming. The cost of ivory coast whatsapp number database one sale (CPO) was about 1150 rubles. This was unprofitable for the client.
The main task is to reduce the selling price by the end of the second month to 529 rubles.
We immediately refused traffic to the pages of sections and subsections of the site. Most of them launched keywords by which a potential buyer went straight to the products.
With such campaigns, it was possible to get a click price lower than planned by ~30%. Thus, in the first month, 9107 visitors came to the site, instead of the planned 7000, 68 sales were recorded instead of the planned 58.
An experimental "one-cent" campaign was also launched. It was possible to collect quite a lot of traffic at a price of 1.6 rubles per 1 click. At the same time, the CPO came out to more than 800 rubles, which did not correspond to the set task, it had to be turned off. Due to the fact that it was launched immediately before the New Year holidays, it was decided to test it in the following months. If you do not know what a "one-cent" campaign is or want to know how we launched it, write your questions in the comments to the post.
Common mistakes when implementing and using marketing automation (MA)
what-is-ma-case
Finally, as a word of caution, we will introduce some common mistakes that occur when introducing and using MA, and how to deal with them.
Expectations for excessive automation
Example of failure: Having the mistaken expectation that "the introduction of MA will completely automate marketing," people end up focusing on operating and setting up the tool rather than on actual marketing.
Solution: MA automation should focus on repetitive tasks and processes, while marketing strategy development and content creation require human intervention.
Of course, it all depends on the specific cases. For example, if you are practically not constrained by funds, then some of the advice does not make sense. And how do you divide your time between "E" and "Commerce"?
Before working with us, advertising campaigns in Yandex.Direct were created only on YAN. Statistics on these campaigns were not collected, a lot of non-convertible traffic was coming. The cost of ivory coast whatsapp number database one sale (CPO) was about 1150 rubles. This was unprofitable for the client.
The main task is to reduce the selling price by the end of the second month to 529 rubles.
We immediately refused traffic to the pages of sections and subsections of the site. Most of them launched keywords by which a potential buyer went straight to the products.
With such campaigns, it was possible to get a click price lower than planned by ~30%. Thus, in the first month, 9107 visitors came to the site, instead of the planned 7000, 68 sales were recorded instead of the planned 58.
An experimental "one-cent" campaign was also launched. It was possible to collect quite a lot of traffic at a price of 1.6 rubles per 1 click. At the same time, the CPO came out to more than 800 rubles, which did not correspond to the set task, it had to be turned off. Due to the fact that it was launched immediately before the New Year holidays, it was decided to test it in the following months. If you do not know what a "one-cent" campaign is or want to know how we launched it, write your questions in the comments to the post.
Common mistakes when implementing and using marketing automation (MA)
what-is-ma-case
Finally, as a word of caution, we will introduce some common mistakes that occur when introducing and using MA, and how to deal with them.
Expectations for excessive automation
Example of failure: Having the mistaken expectation that "the introduction of MA will completely automate marketing," people end up focusing on operating and setting up the tool rather than on actual marketing.
Solution: MA automation should focus on repetitive tasks and processes, while marketing strategy development and content creation require human intervention.