Sample format for a team:
Posted: Wed Jan 22, 2025 10:32 am
utm_source: specifies the exact source of the traffic (e.g. facebook, google, linkedin).
utm_medium: defines the medium type (e.g. email, cpc, referral).
utm_campaign: consistent campaign names (e.g. promocja_zimowa, nowy_produkt_2024).
Use tools that support UTM creation
Tools such as UTM.io allow you to create predefined templates, which eliminates errors resulting from human error.
Regularly analyze your data in Google Analytics.
Make sure that all campaigns and sources are grouped correctly in office 365 email address data reports, e.g. in the "Campaigns" section.
If you want to learn more about proper tagging and analytics, check out our article: How to effectively improve your website's position in Google?
UTM Generator Applications
The UTM Generator is an incredibly useful tool for marketers that allows them to precisely measure campaign effectiveness across channels. Below you will find two key applications: tracking campaign results in social media and analyzing newsletter effectiveness.
Tracking social media campaign results
Campaigns on platforms like Facebook and Instagram are often one of the main sources of traffic to websites. However, without the right tools, it is difficult to assess their real impact on conversions. This is where UTM links come in.
utm_medium: defines the medium type (e.g. email, cpc, referral).
utm_campaign: consistent campaign names (e.g. promocja_zimowa, nowy_produkt_2024).
Use tools that support UTM creation
Tools such as UTM.io allow you to create predefined templates, which eliminates errors resulting from human error.
Regularly analyze your data in Google Analytics.
Make sure that all campaigns and sources are grouped correctly in office 365 email address data reports, e.g. in the "Campaigns" section.
If you want to learn more about proper tagging and analytics, check out our article: How to effectively improve your website's position in Google?
UTM Generator Applications
The UTM Generator is an incredibly useful tool for marketers that allows them to precisely measure campaign effectiveness across channels. Below you will find two key applications: tracking campaign results in social media and analyzing newsletter effectiveness.
Tracking social media campaign results
Campaigns on platforms like Facebook and Instagram are often one of the main sources of traffic to websites. However, without the right tools, it is difficult to assess their real impact on conversions. This is where UTM links come in.