Targeting Correctly: How to Find Target Audiences on VKontakte

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How to set up a block with a widget:

1. Go to the "Management" section of the community and select the "Applications" tab.

2. In the dialog menu that opens, select the “Widget in Community” application and click the “Add” button:

How to create a clear structure and navigation for a business community on VKontakte

3. After that, the system will offer to choose one of four widget styles that can be used in the community. For example, it can be only text with a description or vertical tiles with a banner and a short message.

4. Next, you need to edit the widget content: come up with text jordan mobile phone numbers database , add images and links to which the active buttons will lead.

How to create a clear structure and navigation for a business community on VKontakte

5. Once the widget is ready, return to the community's Manage section and configure the block's visibility.

How to create a clear structure and navigation for a business community on VKontakte

Go to the "Applications" section and in the "Available to" line, set one of the drop-down options. For example, "Subscribers only" or "All users".

In addition to the greeting widget, widgets with reviews or calls to action are added to business communities. The first option is often found in online store communities, because reviews are one of the main factors on which the buyer's trust is built and the decision to purchase is made. Widgets with calls to action are appropriate in almost any topic, for example, here you can offer to subscribe to a newsletter, take part in a drawing or leave a request.

For more information on how and which widgets the business community can use, read the article on the VK training platform.

Connecting the store