The best free marketing courses you can take in 2024
Posted: Wed Jan 22, 2025 10:23 am
The world of marketing is fascinating, from color psychology to design theory, there are all kinds of aspects to take into account when creating a campaign. Don't know where to start? Then don't miss this compilation of the best free digital marketing courses you can take in 2024 to learn the most effective techniques and strategies.
These free courses will help you get started with important tools like Google Analytics 4 or Google Ads , learn what email marketing is , how to improve the impact of your campaigns, and much more.
The best free digital marketing courses
As you will see later, when it comes to learning about digital marketing, there are all kinds of free courses to improve your skills or learn new techniques, or discover how to use the most complete marketing tools.
digital marketing free courses
You may also be interested in: How to use video marketing in your promotional campaigns
In some cases, you have to pay to obtain bolivia phone number lead the diploma, but the course is completely free . This is interesting if your goal is to train yourself, rather than to obtain a certificate.
For example, Google has Skillshop , its training course portal where you can expand your knowledge in all kinds of subjects. In addition, you can learn digital marketing with free courses offered by other platforms such as Hubspot and much more.
Below, we have selected the best free digital marketing courses that you can take.
Google Analytics 4 (Skillshop)
Google Analytics is one of the most powerful SEO tools on the market , and a perfect option to measure your marketing campaigns for free.
Google announced that starting July 1, 2023, Google Analytics 4 would replace Universal Analytics (UA), the previous version of the platform. Although they have extended it until July 2024, it is beneficial to familiarize yourself with Google Analytics 4. You can access the course from this link .
Google Ads (Skillshop)
Another great resource from Google to learn how to create and optimize advertising campaigns in Google Ads for different objectives such as search, display, video, shopping and applications.
Another must-have if you are looking for free training in marketing that will help you understand and know how to use Google Ads to increase the impact of your campaigns. You can access the course from this link .
Fundamentals of digital marketing (Skillshop)
This Google course is perfect for beginners and covers 26 modules with over 40 hours of classes on analytics and metrics, business strategy, content marketing. Upon completion, you can obtain an IAB (Interactive Advertising Bureau) certification. You can access the course from this link .
Email marketing course (Hubspot)
Although we have already given you some tips to improve the impact of your email marketing campaigns , you cannot miss this free marketing training course.
Hubspot offers an email marketing course consisting of 28 videos and more than 4 hours of training , focused on creating an effective and humanized email marketing strategy, from segmentation and contact management to email analysis. You can access the course from this link .
Digital marketing course (Kolau)
This Kolau course is led by Danny Sánchez-Mola , an expert in the sector. Through a practical approach , he will teach you the importance of tags, keywords, and external links for SEO positioning. You can access the course from this link .
These free courses will help you get started with important tools like Google Analytics 4 or Google Ads , learn what email marketing is , how to improve the impact of your campaigns, and much more.
The best free digital marketing courses
As you will see later, when it comes to learning about digital marketing, there are all kinds of free courses to improve your skills or learn new techniques, or discover how to use the most complete marketing tools.
digital marketing free courses
You may also be interested in: How to use video marketing in your promotional campaigns
In some cases, you have to pay to obtain bolivia phone number lead the diploma, but the course is completely free . This is interesting if your goal is to train yourself, rather than to obtain a certificate.
For example, Google has Skillshop , its training course portal where you can expand your knowledge in all kinds of subjects. In addition, you can learn digital marketing with free courses offered by other platforms such as Hubspot and much more.
Below, we have selected the best free digital marketing courses that you can take.
Google Analytics 4 (Skillshop)
Google Analytics is one of the most powerful SEO tools on the market , and a perfect option to measure your marketing campaigns for free.
Google announced that starting July 1, 2023, Google Analytics 4 would replace Universal Analytics (UA), the previous version of the platform. Although they have extended it until July 2024, it is beneficial to familiarize yourself with Google Analytics 4. You can access the course from this link .
Google Ads (Skillshop)
Another great resource from Google to learn how to create and optimize advertising campaigns in Google Ads for different objectives such as search, display, video, shopping and applications.
Another must-have if you are looking for free training in marketing that will help you understand and know how to use Google Ads to increase the impact of your campaigns. You can access the course from this link .
Fundamentals of digital marketing (Skillshop)
This Google course is perfect for beginners and covers 26 modules with over 40 hours of classes on analytics and metrics, business strategy, content marketing. Upon completion, you can obtain an IAB (Interactive Advertising Bureau) certification. You can access the course from this link .
Email marketing course (Hubspot)
Although we have already given you some tips to improve the impact of your email marketing campaigns , you cannot miss this free marketing training course.
Hubspot offers an email marketing course consisting of 28 videos and more than 4 hours of training , focused on creating an effective and humanized email marketing strategy, from segmentation and contact management to email analysis. You can access the course from this link .
Digital marketing course (Kolau)
This Kolau course is led by Danny Sánchez-Mola , an expert in the sector. Through a practical approach , he will teach you the importance of tags, keywords, and external links for SEO positioning. You can access the course from this link .