Where to watch Improving website usability
Posted: Wed Jan 22, 2025 10:12 am
Yandex.Metrica does not have statistics on the average viewing time of individual pages for the selected period of time. Only in Webvisor you can see the viewing time in terms of individual visits, but the data is only available for the last 14 days.
Bounce rate
The bounce rate is the percentage of users who left the site immediately after landing on it. There are different reasons for a high bounce rate: irrelevant content, long page load times, errors, poor layout, unsuitability for viewing on mobile devices, etc. If this rate is high (above 20%), then there is definitely something wrong with the site, and a usability audit needs to be conducted to sort out the situation.
Where to watch
Google Analytics: “Behavior” / “Site Content” / “All Pages” (column kazakhstan mobile phone numbers database “Bounce Rate” — average for the site and for individual pages).
Yandex.Metrica: "Reports" / "Standard reports" / "Visitors" / "View depth".
Important! Yandex.Metrica counts a bounce if the user leaves the page no more than 15 seconds after the transition. Google Analytics counts any sessions in which no more than 1 page is viewed as a bounce (it doesn’t matter how much time a person spends on this page and what actions they perform). Therefore, bounces are considered more accurate in Yandex.Metrica. Although, if necessary, you can set up bounce accounting in Google Analytics according to your own rules.
So, you have done a preliminary analysis and know how involved users are in browsing your site, which pages they are more interested in and which ones less, which pages they leave immediately.
READ ALSO:
How to Set Up Goals in Google Analytics [Instructions with Examples]
At the same time, all these indicators are affected not only by usability, but also by a lot of other factors, so it is impossible to say unequivocally that users leave the site because it is inconvenient. A more in-depth analysis is needed using special tools.
Yandex.Metrica tools
The metrics discussed above only record the results of user interaction with the site, but do not explain why they do not scroll through several pages, spend little time on the site, or leave immediately. Tools from Yandex.Metrica help to look at the site through the eyes of users - Webvisor and heat maps.
Bounce rate
The bounce rate is the percentage of users who left the site immediately after landing on it. There are different reasons for a high bounce rate: irrelevant content, long page load times, errors, poor layout, unsuitability for viewing on mobile devices, etc. If this rate is high (above 20%), then there is definitely something wrong with the site, and a usability audit needs to be conducted to sort out the situation.
Where to watch
Google Analytics: “Behavior” / “Site Content” / “All Pages” (column kazakhstan mobile phone numbers database “Bounce Rate” — average for the site and for individual pages).
Yandex.Metrica: "Reports" / "Standard reports" / "Visitors" / "View depth".
Important! Yandex.Metrica counts a bounce if the user leaves the page no more than 15 seconds after the transition. Google Analytics counts any sessions in which no more than 1 page is viewed as a bounce (it doesn’t matter how much time a person spends on this page and what actions they perform). Therefore, bounces are considered more accurate in Yandex.Metrica. Although, if necessary, you can set up bounce accounting in Google Analytics according to your own rules.
So, you have done a preliminary analysis and know how involved users are in browsing your site, which pages they are more interested in and which ones less, which pages they leave immediately.
READ ALSO:
How to Set Up Goals in Google Analytics [Instructions with Examples]
At the same time, all these indicators are affected not only by usability, but also by a lot of other factors, so it is impossible to say unequivocally that users leave the site because it is inconvenient. A more in-depth analysis is needed using special tools.
Yandex.Metrica tools
The metrics discussed above only record the results of user interaction with the site, but do not explain why they do not scroll through several pages, spend little time on the site, or leave immediately. Tools from Yandex.Metrica help to look at the site through the eyes of users - Webvisor and heat maps.