We just have to give it the keyword or keywords we want to work on, the location (being able to select country, region and city) and the device so that it performs an analysis of the 10 best positioned pages for those terms and gives us recommendations for writing the article.
SEMrush will offer us its advice divided into three panels:
Key recommendations.
How competitors use our target keywords.
Basic recommendations.
Content Extensions - SEO Content Template Recommendations
In the Key recommendations section we will see:
Semantically related words
Ideas of words that we can use within the text and that are related to the concept we are working on.
Backlinks
Interesting domains where we can try to get a link to our content.
Readability
An average of the readability score of the 10 results analyzed.
Text length
Recommendation of what the text length should be based on the websites with the best results for the keyword we are interested in.
Video content
It tells us whether we should include videos in our content based on what the competition is doing.
Content Extension - Key Recommendations
In the second block of information, SEMrush tells us how our competitors are using the words we are interested in by analyzing the congruences within the text.
Content Extension - Competitor Congruence
Finally, in the Basic recommendations section, some general guidelines are offered on writing SEO friendly texts:
Title
SEMrush tells us to use at least one of the target keywords and only once for each of them.
Similarly, it indicates that the optimal length of the title is 55